How to prioritize usability in mobile app design?

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    Mobile apps is a phenomenon that occurred to us when our user centric thinking guided us to create something for the life on-the-go. The innovations in the technology sector led us to 6app development. The knowledge and the drive to bring to the hands of common users led us to create mobile app that are relevant to our target markets. The steps include:

    Think user centric, design UX centric
    Mobile app designers initially have a zillion ideas in their minds on how to graphically make their app appealing. However, it bears imperative importance that the app should please the end user. We theoretically categorized that the people coming to any app would be of three types:

    Active users – who would want to find specific lessons quickly.
    Curious users – who would want to learn something new but have not decided on the topic of interest yet.
    Passive users – those who do not have a specific reason or an intent to use the app just that they want to browse it.

    To fuel appropriate user experience for your users you are required to incorporate features that are of their use on the go. For example, search option is one feature that app users will love as it allows them to search anything they are interested in in less time. Without having to open the browser and access the search engine by typing the url. Instead just type in the search term and the app can show their desired results. User friendly features in mobile app development plays a vital game in finding you doors of profound businesses. Here’s how:

    Remember the people, not demographics
    Mobile app is a B2B tool, so it should be business centric. I have witnessed many startups targeting their target markets according to the demographics, however when their app is launched and rolled out, it was another segment of market that showed interest in it. Focusing on demographics of your target market instead of the user’s causes your business strategy to flutter. Defining your mobile app’s strategy according to the user makes it easy for you to define the market segments and their respective marketing strategies to gauge users better.

    Consider all the situations for promotion
    When promoting your mobile app, don’t phase out even the minutest situation that could help you in acquiring business from it. Many a time’s users view your app as a totally different entity, unlike what you are trying to make it look like. Consider even the smallest of possibility can open up a world of opportunities for your business. You can also launched targeted online marketing campaigns if you know the instances that can be a possible marketing medium for you mobile app.

    Mobile apps are definitely a great new idea for people to start off with and build on in the online world. As we continue to develop other products that will help our target audience, we often ask ourselves whether every new update or idea should be mobile-first. The answer is always: Maybe. As long as it’s useful to our audience.

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