18 Best WordPress Lead Generation Plugins 2021 (Boost Your Sale)

Last Updated: 14 mins By: ThemeGrill Author

Are you looking for the best WordPress lead generation plugins for your website? 

Lead generation is the process of attracting and turning your potential users into buying customers. It includes making people interested in your products and leading them to buy. In fact, lead generation is everything you do to lead people to purchase something from your business.

Therefore, with the right lead generation plugin, you can grow your business in a few simple steps. 

Here, in this article, we’ve listed the 18 best WordPress lead generation plugins that you can choose for your WordPress website.

Why Do You Need the Lead Generation Plugin?

Lead generation is a way to attract potential customers to buy your products or give out their contact information for future communication, mainly for doing business with you.

It’s the marketing strategy to collect contact information like email address, phone number, etc. You can further get a clearer picture from the points below.

  • To maintain communication flow: Lead generation gives a way to connect your audience with your business and it helps to maintain flow of communication with your existing customers as well as with new ones.
  • To contact your potential customers directly: Since email subscription forms are very popular lead generation tools, it allows you to collect email addresses with which you can contact your audience later. 
  • To stay connected: Using these platforms, you can keep in touch with your customer, keep them informed, and have them interested in your products as well. 
  • For successful marketing campaign: If your lead generation campaigns have attractive messaging, then they can convince people to buy your goods and services. And that can remarkably maximize your revenue. 

With that said, let’s go ahead and check the 18 best WordPress lead generation plugins.

18 Best WordPress Lead Generation Plugins

1. Everest Forms

Everest Forms WordPress Plugin

Everest Forms is a powerful WordPress form plugin that lets you easily create contact forms, email subscription forms, as well as surveys, quizzes, etc. Its advanced features allow you to build simple or complex forms with ease. Likewise, you can build a form from scratch using its drag-and-drop functionality.

Using this plugin, you can create a contact form and add it to your site. Also, it allows your visitors to leave their contact details behind and become leads. Similarly, you can create an attractive email subscribe form and place it in the desired area, such as a sidebar or footer, by using a shortcode or widget.

Key Features:

  • Drag-and-drop form builder
  • 100% mobile responsive
  • Easily customize the form design
  • Integration with email marketing tools like Mailchimp, ConvertKit, , etc.
  • Easily track location of users who submit the form  

Price: Free or $49/year

2. User Registration

User Registration Plugin

User Registration is one of the best lightweight user registration plugins, ideal for generating leads for your site. In addition, its drag-and-drop functionality shortens your form designing process significantly. Best of all most features are available in the free version. However, you can upgrade to the premium version to enjoy other advanced functions.

You can purchase the Personal plan for $69 to access addons like email marketing, social connect, and popup forms. Likewise, it combines with email marketing services like Mailchimp that automatically adds your users to the selected subscription list upon registration. With all things considered, we can say that it’s the best lead generation plugin for WordPress.

Key Features:

  • Drag-and-drop builder
  • Email notifications are sent to both users and the admin
  • Comes with social buttons, email marketing, and popup forms
  • Advanced customization tools
  • Allows to create multi-step forms  

Price: Free or $69/year

3. Bloom

Bloom Best Lead Generation Plugin

Bloom is another popular WordPress plugin that helps you grow your email list by creating stunning opt-in forms. You can use a custom-designed back-end control panel that’s accessed through your WordPress admin area. Bloom works with several email marketing platforms such as Mailchimp, Constant Contact, Aweber, Campaign Monitor, etc.

It allows you to create different opt-in forms such as lightbox pop-ups, fly-in/slide-in, locked content, etc. It also lets you display the form on the entire site, specific pages, or posts from individual categories. Apart from that, it comes with a yearly access plan for $89/year with access to Divi with premium support.

Key Features:

  • Comes with pre-made templates
  • Suports Divi theme and all other best WordPress themes
  • Integrated with different email marketing services 
  • Offers six email opt-in form types
  • Effective split testing and optimization options

 Price: $89/year

4. OptinMonster


OptinMonster is one of the best lead generation plugins for WordPress that helps to keep track of visitors showing interest in your product. You can create multiple forms such as lightbox popups, floating bars, sidebar forms, and more. Likewise, it has Exit-intent technology that makes pop-ups appear at the exact time the visitors are about to leave.

This plugin is integrated with all major email marketing services like Mailchimp, Aweber, Campaign Monitor, etc. Plus, it includes features like A/B testing, page-level targeting, and built-in analytics that help to boost your sales by targeting potential customers. Besides, OptinMonster works on all websites, such as WordPress, HTML, Shopify, etc.

Key Features:

  • Comes with A/B testing tool
  • Drag-and-drop builder
  • Built-in analytics
  • Comes with 75+ pre-made templates
  • Helps to track performance track

Price: Free or $9/month

5. HubSpot

HubSpot WordPress Plugin

HubSpot is a great choice for contact management, email marketing, live chat, etc. With this best lead generation plugin for WordPress, you can build forms that are more likely to get clicks. Plus, it comes with built-in analytics so that you can measure your business growth in real-time.

It’s a drag-and-drop email builder that comes with 20+ pre-designed email templates. Other than that, you can build and deploy any forms and pop-ups anywhere on your WordPress website.

Key Features:

  • Comes with advanced chatbots
  • Allows 400 native integration
  • Powerful admin panel
  • A/B testing and email tracking
  • Works with Zapier and PieSync

Price: Free or $45/month

6. Thrive Leads

Thrive Leads Best WordPress Lead Generation Plugin

Thrive Leads is another powerful and popular lead generation plugin for WordPress. It allows you to create stunning email opt-in forms like lightbox popup, in-line forms, scroll mat, etc., and help you to build your email list faster.

This plugin lets you create different opt-in forms, like lightbox pop-ups, sticky horizontal forms, slide-ins, yes/no multiple-choice forms, and many more. It has almost every form option that you can customize with a drag-and-drop editor. Plus, it has set up A/B Testing, actionable reporting, and insights. 

Key Features:

  • Advanced customization tool
  • Comes with pre-made templates
  • Advanced testing engine  
  • Supports SmartLinks & SmartExit to show different content subscribers
  • Opt-in form design with advanced A/B Testing

Price: Available with Thrive Suite that costs $19/month

7. Elementor


Elementor is a drag-and-drop page builder that allows you to create lightbox popups, fullscreen fillers, slide-ins, and more. In addition, it allows you to add any forms you want to your pop-up, such as email subscriptions, promotions, leads capturing, announcements, etc.

It has over 100 widgets you can choose from to build opt-in forms and connect to your favorite email marketing tools. You can easily integrate Elementor into your WordPress site without dealing with coding.

Key Features:

  • Responsive form builder
  • Allows to set up advanced triggering
  • Comes with exit-intent popup capabilities
  • Integrate with Mailchimp, ConvertKit, Drip, etc.
  • No limits for pageviews or pop ups

 Price: Free or $49/year

8. Leadpages


Leadpages is one of the incredible WordPress lead generation plugins perfect for building attractive forms that capture your visitor’s attention. You can use this plugin to create high sales converting pages in no time. 

Leadpages is a drag-and-drop form builder that comes with Exit-intent pop-ups, third-party analytics, and campaign Return On Investment (ROI). And it also has templates for webinar pages, sales pages, squeeze pages, etc.

Key Features:

  • Drag-and-drop interface
  • Real-time optimization tips
  • SEO-friendly pages
  • Unlimited page publishing
  • Lead routing and notification

Price: $37/month

9. Brave

Brave WordPress Plugin

Brave is an easy-to-use WordPress plugin that comes with a conversion widget builder, pop-ups, lead generation forms, stick bars, etc. It allows you to build intuitive forms that track potential visitors and turn them into your customers.

The drag-and-drop pop-up editor is bundled with 10 beautifully designed elements and has a list of ready-to-use animated pop-ups. Its other features are WooCommerce integration, easy targeting, advanced analytics, etc.

Key Features:

  • Integrated with 23 newsletter services
  • Comes with visitors engagement tools
  • Allows to design desktop/mobile popup
  • Advanced visual editor
  • Comes with website management tools

Price: $59/year

10. MailOptin


MailOptin is a conversion optimization plugin that can add significant value to your lead generation efforts. This plugin helps to increase your sales through its advanced analytics that comes with actionable reporting and insight.

Besides, its page-level targeting option lets you showcase email signup forms on specific pages, and also it sends notifications for every new signup. Other than that, it’s bundled with features like targeted messages, call-to-actions across your website with a pop-up, in-post subscription form, sidebar widget, etc.

Key Features:

  • Comes with automated, segmented, and event-triggered emails
  • Intuitive & powerful form builder
  • Comes with A/P split testing
  • Integrated with AdBlock detection
  • 30+ built-in CSS3 animation effects

 Price: Free or $79/year 

11. SumoMe 

Sumo Best WordPress Lead Generation Plugin

SumoMe is one of the popular WordPress lead generation plugins that helps you to grow your email list and grow sales for your website. Most importantly, it comes in a freemium model, where it supports up to 200 subscribers and basic email integrations, which is suitable for small websites. 

Besides that, you can grab the attention of your existing or new subscribers with its amazing and responsive email templates. More than that, it’s WooCommerce integrated for creating unique offers and discounts. Plus, it helps to reduce cart abandonment and enhances your average order value.

Key Features:

  • Flexible email opt-in forms
  • Automated email drips with a welcome email
  • Integrated with MailChimp, ConvertKit, Aweber
  • Unlimited emails per month on pro version
  • Embedded popups, CTA popups, Scroll Bix, etc.

 Price: Free or $39/month  

12. Capture & Convert

Capture & Convert

Capture & Convert is an outstanding WordPress plugin that helps you increase your social media followers, social shares, and email subscribers. It comes with five widgets such as call-to-action, subscription, newsletter, etc. Also, you can place these widgets anywhere on your website, like sidebar, page, post, etc.

Other than that, it comes in a free version that allows you to use it on one site, includes 3 of 5 widgets, and has limited templates. The premium version gives more access to templates, all widgets, and it starts from $19/ month.

Key Features:

  • Allows to customize opt-ins
  • Multilingual form
  • Comes with different layouts and templates
  • Lightweight plugin
  • Easy-to-use interface

 Price: Free or $19/month 

13. Twak.To Live Chat

Twak.To Live Chat

Twak.To Live Chat is a free live chat plugin that is one of the best lead generation tools for WordPress. It allows you to interact with your visitors and helps you to stay connected with its app that runs on any device. This means you’ll be able to provide instant replies even by using mobile.

Using this plugin, you can easily collect visitors’ information and increase your email list. Hence, this plugin converts website visitors into subscribers and allows you to create automated follow-up emails.

Key Features:

  • Helps to track engagement
  • Comes with massage filtering
  • Gives detailed reporting and analytics
  • High load dashboard
  • Comes with custom tabs

 Price: Free

14. Icegram

Icegram Best Lead Generation Plugin for WordPress

Icegram is another fantastic lead generation tool for WordPress websites that enables you to create opt-ins, pop-ups, header & footer action bars, toast notifications, etc. In addition, with its advanced Geo-Targeting tool, you could target what your customers want according to the country, city, or state.

Its other features include campaign stats, exit-intent targeting, inline messages, badges, etc. Other than that, it comes with slide-in boxes, which is a strategic way to grab your visitor’s attention in a less intrusive way.

Key Features:

  • Appealing slide-in messenger
  • Professional customer support
  • Integrated with Mailchimp, AWeber, InfusionSoft etc
  • Multiple different opt-in form
  • With 20 responsive templates

Price: Free or $97/year 

15. Hustle

Hustle Best Lead Generation Tools for WordPress

Hustle is a complete marketing plugin with pop-ups, slide-in, and email opt-in, making it the perfect lead generation tool for WordPress websites. This plugin helps you increase social following, increase the mail list using target marketing, and allows you to set a schedule for best results.

Moreover, Hustle allows you to integrate your favorite email services like MailChimp, Constant Contact, Sendy, etc. Plus, you can set up a range of behaviors and triggers on your site like: time on page, scroll amount, exit-intent, etc.

Key Features:

  • Bypass ad blocker
  • Add social share across all pages and posts
  • Spam protection for signup forms
  • Support shortcodes
  • Easy-to use

 Price: Free or $290/year 

16. Getsitecontrol

Getsitecontrol Popup Plugin

Getsitecontrol is a go-to plugin that comes with a striking contact widget, chatbox, CTA (Call To Action) for more clicks so that you can increase your sales. Its other features include follow button, exit-intent triggers, pop-ups, launch upon button or image clicks, etc.

Using this plugin, you can get widget types, custom colors, typography to make your form more eye-pleasing. And with its premium version starting from $19, you get access to features enabling you to generate surveys for feedback and send emails using contact widgets. 

Key Features:

 Price: Free or $19/month 

17. Beaver Builder

Beaver Builder WordPress Page Builder Plugin

Beaver Builder is a drag-and-drop WordPress page builder plugin that’s also a great tool to generate leads. It allows to create a professional-looking WordPress landing page with a pre-made template or build a lead generation optimized page in no time. 

The interface of Beaver Builder is straightforward and easy to use. It comes with three plans starting from $99 to $399 per year. All premium versions can be used on unlimited sites and are compatible with most of the themes, including free ones. 

Key Features:

  • Drag-and-drop page builder
  • Comes with 30+ pre-designed templates
  • Intuitive CTA buttons and email subscription forms
  • Easy-to-use interface
  • Spam protected

Price: $99/year

18. ConvertPlus

ConvertPlus Advanced Popup Plugin

ConvertPlus is the complete WordPress plugin for building forms to get lead generation easily. Its features like 10+ popup display positions along with 12+ different visitors behavior triggers and filters make this plugin a perfect match for your website.

ConvertPlus is also suitable for eCommerce and helps to increase your sale by reducing shopping cart abandonment and promoting special products and deals. Moreover, with its 100+ beautifully designed & high converting ready-made templates, you can lunch engaging forms in no time.

Key Features:

  • Fullscreen or welcome modals
  • Two-step popups
  • User inactivity trigger
  • Referrer detection
  • Cookie control

Price: $23 for a Regular License


So that’s it for our list of the best WordPress lead generation plugins. Remember, lead generation is the most important aspect of your online business. And choosing the best plugin for your business is crucial to remain in the competition. 

Therefore, our list of 18 best WordPress lead generation plugins consists of every feature you need to grow your online business. So, take your time and select the plugin that best suits your website and comes under your budget.

Meanwhile, if you’re still wondering which one is best among all, then we do recommend User Registration. It’s one of the best drag-and-drop form builders, which you can use to grab your visitor’s attention and help to sustain your existing users as well as new ones.

You can also try Everest Forms. After all, it comes with extensive features that help deploy striking forms without any hassle. Other than that, with its pre-made templates, you can easily enhance engagement in your form section that helps to convert your visitors into customers.

If you liked this article, you’ll also like our other article on the best real estate WordPress plugins. For similar articles, we suggest you visit our blog.

Disclaimer: Some of the links in the post may be affiliate links. So if you purchase anything using the link, we will earn affiliate commission.

ThemeGrill Author

We are a team of SEO copywriters and editors who work both individually and in the team. ThemeGrill author is where one of the editors here is working on one project personally. Write to us @themegrill_blog in Twitter.

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