14 Best WordPress Email Marketing Plugins for 2023

Last Updated: 13 mins By: ThemeGrill Author

Are you an entrepreneur, looking for the best WordPress email marketing plugins? Then, you’ve landed in the right place. 

It’s the year of digitalization and everything is now done online or through digital media.  

When it comes to businesses, whether small or on a large scale, even promotions and advertisements are now preferred to be done on the go. 

That is through online sources like emails and updates. But what’s the best way to help promote your WordPress business as well as keep your viewers engaged and updated? 

Well, one of the easiest and most cost-effective ways to do so is through email marketing.  

In this article, we’ve mentioned the best WordPress email marketing plugins for your website. 

So, let’s get started! 

What is an Email Marketing Plugin?

So what exactly is email marketing and how does it help us with promoting our sites?

Email marketing simply means sending out commercial messages or updates of what’s going on on your website through emails to one or a group of users.

Email Marketing

Sounds easy, doesn’t it? But if you jump to decisions and decide to do it all by yourself and send out thousands of messages to your users daily, it might be a hefty task.

That is where WordPress email marketing plugins come in handy. 

Well, these plugins work to simplify the process of sending out emails to your users and increase subscribers by taking over the responsibility as a whole.

You get full control over what you want to send, and to whom. In a matter of minutes, you can set it up to your preference and send out thousands of newsletters and emails to your users.

But wait, there is yet another daunting question. Which is the best WordPress email marketing plugin?

To answer the question, below, we’ve mentioned the 14 best WordPress email marketing plugins for you.

14 Best WordPress Email Marketing Plugins for 2023

1. Everest Forms

To make it to the top of our list is Everest Forms by WPEverest. It’s one of the best WordPress form builder plugins. This plugin has over 100,000 happy customers as of today.

Everest Forms WordPress Booking Plugins

With its drag-and-drop feature, creating a form is a piece of cake. You can create any type of form such as contact forms, survey forms, and more.

Along with that, it offers pre-designed templates to save your precious time.

Moreover, Everest Forms provides various premium add-ons such as Mailchimp, Mailerlite, Email Templates, and so on for more functionality.

Key Features of Everest Forms:

  • Unlimited form fields
  • Easy payment gateways
  • Drag and drop builder
  • Pre-designed templates
  • Seamless integration with email marketing tools

Price: Free or $69 for a Single Site License (Upto 30% Off)

2. FluentCRM

FluentCRM is the complete best WordPress email marketing plugin for WordPress.

FluentCRM WordPress Email Marketing Plugin

The plugin comes with all the features required to build your subscriber list, send campaigns, and manage customer relationships.

Thus, it takes care of all your email marketing needs to improve conversions and enhance profits. 

You can send and schedule email campaigns to unlimited contact lists using this email list plugin.

Best of all, FluentCRM lets you build a beautiful email body using the Block editor-powered email builder.

Additionally, it’s possible to add columns, images, and dynamic content to make your emails simple or fancy as per your needs.

Besides, you can also check the data matrix of opened and clicked emails based on which you can take more actions or segment your customers further. 

Key Features of FluentCRM:

  • Easiest and fastest email marketing plugin and CRM solution
  • Import existing WordPress users or upload them as CSV files
  • Set automated funnels and sequenced emails
  • In-detailed campaign reports
  • 30+ tools and plugins integration

Price: Free or $103/year for a Single Site License

3. Mailchimp for WordPress

When it comes to email marketing, Mailchimp for WordPress is a name that has certainly left a mark.

Mailchimp WordPress Newsletter Plugin

It’s one of the best email marketing plugins that lets you connect with your Mailchimp account in seconds for effective performance.

The plugin enables you to create stunning and mobile-optimized sign-up forms. You also have full control over the form fields.

Additionally, you can even pull any of the form fields into your Mailchimp account.

So why wait? Get this awesome newsletter plugin that will help you send out email campaigns to your users easily and in no time.

Key Features of Mailchimp for WordPress:

  • Mobile-optimized sign-up forms
  • Add-ons available for better features
  • Seamless integration with other popular form plugins
  • Well-documented & developer friendly
  • Friendly and dedicated support

Price: Free or $20/mo. for Standard Plan

4. OptinMonster

OptinMonster is renowned for its outstanding services. They offer a range of plans, from basic to professional, to best suit you and your subscribers

OptinMonster WordPress Plugin

Integrated with the best website platforms and contact form plugins, all of your needs will be answered once you try it out!

The plugin requires minimal setup yet delivers impressive results with its top-notch features like beautiful lead capture forms, A/B testing, and more.

It also comes with Exit Intent Technology to personalize your campaign based on your audience’s behavior.

Best for starters to even professionals, OptinMonster is yet another platform we know that you won’t regret investing in!

Key Features of OptinMonster:

  • Over 97 pre-made templates to choose from
  • Powerful targeting and segmentation engine
  • User-friendly drag-and-drop builder
  • Advanced and actionable analytics option
  • Easily integrate with other websites & eCommerce platforms

Price: Free or $9/mo. for Basic Plan

5. SureTriggers

SureTriggers is a powerful email marketing plugin that enables you to develop personalized and targeted email campaigns that engage and convert your audience.

SureTriggers Best Email Marketing Plugin

It provides a smooth connection with major email marketing tools such as Mailchimp, ActiveCampaign, or ConvertKit.

Thus, you can easily use this connection to sync your email lists, automate lead capture, and set up automatic email sequences based on user activities.

SureTriggers is more than just an email marketing plugin; it’s a full automation platform that enables organizations to automate and improve email marketing activities.

Triggers based on certain occurrences, such as abandoned carts, purchase history, or website interactions, may be set up and used to activate tailored email messages.

Further, it also offers comprehensive segmentation capabilities, allowing you to segment your email list depending on variables such as demographics, purchasing behavior, or engagement levels.

In a nutshell, SureTriggers is a powerful email marketing plugin that helps organizations to automate email campaigns, send personalized messages, and achieve marketing success.

Key Features of SureTriggers:

  • Trigger-based automation
  • Extensive integration with email marketing tools
  • Conditional logic
  • Customizable workflows
  • Real-time notifications
  • Seamless integration with SaaS applications and WordPress plugins

Price: Free or $99/year

6. HubSpot

For email marketing campaigns, engaging forms/popups, and customer relationship improvement (CRM), HubSpot is the answer to all.

HubSpot WordPress Email Marketing Plugin

It’s a powerful one-stop solution for building relationships with your audience and taking your business to the next level.

With HubSpot, you can create professional emails using its pre-designed templates and send them to your contact list in no time.

Further, you can also enjoy different email automation features offered by the plugin.  

That’s just the tip of the iceberg for it also enables you to track your email open and click rate. Hence, you can use that information to improve your email campaigns.

Key Features of HubSpot:

  • Drag and drop email builder
  • 20+ pre-designed email templates
  • Beautiful and high-converting email campaigns
  • Built-in email marketing analysis
  • Integration with CRM, email marketing, & marketing automation

Price: Free or $30/mo. for the Starter Plan

7. Mailster

Looking for a premium plugin to help you promote your site through email and newsletter? Then, Mailster is a WordPress email marketing plugin for you.

Mailster WordPress Plugin

You can build campaigns that are mobile-ready, easily with the drag-and-drop builder of the plugin.

Also, you can get all the help you need from their super-friendly and useful customer support for the best experience on your WordPress.

Don’t think twice because this premium plugin is certainly worth the investment and thus we’ve included it on our list of the best WordPress email marketing plugins!

It’s a standalone WordPress plugin that handles everything from the WordPress dashboard.

Key Features of Mailster:

  • Mobile and retina-ready designs
  • Easy drag-and-drop campaign builder
  • Easily integrated with other WordPress plugins
  • Advanced analytics to help you keep the record
  • An auto-responder that you can control

Price: $89 for a Regular License

8. Newsletter

Newsletter is an awesome free WordPress email marketing plugin that is just as great as any other plugin on the list.

Newsletter Plugin

This plugin is perfect for list building and sending out emails without any hassle. It goes above and beyond to provide the best experience in promoting your website and adding subscribers.

It has redesigned its drag-and-drop composer to deliver a smooth campaign-creating experience like never before.

Besides, it even allows you to check for subscription spam using Akismet, captcha, and domain/IP blacklist.

Thus, with advanced features integrated within the plugin, you can create unlimited great-looking emails and campaigns for your users.

Further, you can add in extra features if you wish with their free add-ons!

Key Features of Newsletter:

  • Easy installation and usage
  • Helpful and friendly user support
  • Unlimited subscribers and newsletters
  • Integration with the WordPress Registration
  • Free and premium add-ons for a better experience

Price: Free or $69 for the Blogger plan

9. MailPoet

With the newer and better version of MailPoet, you can now get the best experience.

MailPoet Best WordPress Email Marketing Plugin

This free WordPress email marketing plugin is perfect to send out unlimited emails to up to 1000 subscribers without leaving the WordPress platform.

Further, the advanced features that have been upgraded surely take your marketing to a whole new level.

With MailPoet, you can segment subscribers based on interests and behaviors, and ensure reliable email delivery with their sending service.

Further, the flexible and easily configurable options add ease of usage.

The best part? You can switch to the premium version once you have more than 1000 subscribers in minutes.

Key Features of MailPoet Newsletter:

  • Easy configuration
  • Designer and responsive templates to choose from
  • Helpful and responsive customer support
  • Automatic Welcome email-sending option
  • Option to send emails with the MailPoet’s sending service

Price: Free or $10/mo. for 500 Subscribers

10. Icegram Express

Icegram Express is yet another best WordPress email marketing plugins that helps you to email your subscribers and create newsletters.

Icegram Express Plugin

This free, feature-packed plugin allows you to easily collect leads and send automated blog posts and emails.

Additionally, it lets you create stunning newsletters and manage them with a single click.

Perfect for all of your newsletter and email needs, this plugin specializes in the requirements of a blogger, website owner, and marketers and developers.

Furthermore, it keeps your users engaged and updated with a single-click installation of this awesome plugin.

Key Features of Icegram Express:

  • Easy setup
  • Friendly and helpful customer support
  • Option to schedule emails
  • Ability to control user access
  • Automatic Welcome Email option for new users

Price: Free or $129/year for the Premium Plan

11. SendinBlue

SendinBlue has earned its name through its awesome service as an email marketing service provider.

Sendiblue Plugin

When it comes to WordPress it’s now easier to connect it to your site than ever with the addition of a WordPress plugin SendinBlue.

Easily send thousands of emails and newsletters through SendinBlue directly through your WordPress without any hassle connecting.

Furthermore, it aids in growing and segmenting your target audience without any limitations.

It’s the official WordPress plugin for SendinBlue. The plugin helps you integrate your SendinBlue account with the WordPress website and do email marketing.

Key Features of SendinBlue:

  • Easy integration with SendinBlue
  • Auto-installation of the automation script
  • Powerful statistics and analytics feature
  • Drag and Drop email design tool
  • Advanced segmentation for easier access

Price: Free or $25/mo. for the Starter Plan

12. WP Subscriber Pro

Just like the name, the WP Subscriber Pro does the job of email marketing for your WordPress websites.

WP Subscriber Pro Best WordPress Email Subscriber Plugin

You can boost your conversion of traffic to subscribers with this creative and innovative piece of addition.

Further, this plugin also supports FeedBurner, Mailchimp, and Aweber. Thus, making it a must-have plugin for your WordPress site.

This speed-optimized plugin offers a great user experience, helps grow your subscriber base, and enables sending thousands of emails in minutes.

The plugin works in integration with email marketing services including Mailchimp, Aweber, Benchmark, etc. So, the subscription to these services is independent of the plugin’s pricing.

Key Features of WP Subscriber Pro:

  • Optimized for speed
  • Built-in widget support
  • Fully responsive and mobile-friendly design
  • Pop-up animations to choose from
  • Integrates with popular email marketing services

Price: $19 for a Single Product

13. Hustle

Hustle is a highly trusted email opt-in tool with over 80,000 active installations., It allows you to create captivating pop-ups and slide-ins for your website. 

Hustle WordPress Email Marketing Plugin

One of its essential features is the ability to track and measure visitor actions and the performance of your emails through comprehensive reports. 

These reports provide detailed insights into what actions your visitors have taken and how your emails have performed. 

Additionally, Hustle enables you to create visually appealing opt-in forms, such as pop-ups, slide-ins, widget forms, and inline forms.

Overall, it provides valuable data and targeting options to enhance the effectiveness of your email marketing strategy. 

Key Features of Hustle: 

  • Offers 15+ designer templates 
  • Easy drag-and-drop builder 
  • Track and manage subscribers 
  • Customize opt-in form fields 
  • Comply with data privacy laws like GDPR and HIPAA 

Price: Free or $7.50/month for Premium

14. Jetpack CRM 

Jetpack CRM is a top-notch WordPress email marketing plugin.

Jetpack CRM WordPress Email Marketing Plugins

It also offers a range of powerful features to help businesses effectively manage their customer interactions, sales processes, and marketing campaigns. 

The plugin provides a centralized database where you can store and organize detailed customer information.  

This includes contact details, communication history, purchase records, and any custom data relevant to your business.  

Having all this information in one place allows you to have a complete view of each customer and provide personalized experiences. 

Furthermore, it allows email campaigns to specific customer segments, track email opens, and analyze the performance of your email marketing efforts.  

Key Features of Jetpack CRM:

  • Add and manage leads, customers, or other contacts 
  • Client portal to view proposals and documents 
  • Task scheduler to schedule and manage a calendar 
  • Sync customers and transactions from WooCommerce 
  • Multiple custom fields options 

Price: Free or $17/month

Wrapping it Up!

To wrap up, we’ve presented a comprehensive list of the 14 WordPress email marketing plugins for 2023.

These plugins offer a wide range of features and functionalities to help you effectively manage your email marketing campaigns and engage your subscribers. 

We hope we’ve solved your dilemma on which plugin works the best for you! 

If not, here’s a recommendation – Everest Forms is hands down the all-time best WordPress email marketing plugin for this job. 

If you liked this article, take a moment and share it on your social media. You might also want to know about the best WordPress themes for your WordPress website.  

Lastly, follow us on Twitter and Facebook to know about future updates. 

Disclaimer: Some of the links in the post may be affiliate links. So if you purchase anything using the link, we will earn affiliate commission.

ThemeGrill Author

We are a team of SEO copywriters and editors who work both individually and in the team. ThemeGrill author is where one of the editors here is working on one project personally. Write to us @themegrill_blog in Twitter.

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