What is Digital Marketing? A Whole New Generation of Marketing Explained to the Baby Boomers

What is Digital Marketing? A Whole New Generation of Marketing Explained to the Baby Boomers

Thanks to the speed technology now progresses at each year, so many elements of our daily life are changing rapidly. From the way, we shop and order a taxi to how brands market their products. Gone are the days of taking out a decent sized print ad in the local newspaper and waiting for the sales to roll in.

Thanks to the progression of technology, people aren’t just looking at newspapers anymore. They’re checking their phones and laptops, browsing the internet for the latest deals and keeping up with their social media accounts.

Nowadays, marketing is all about creating well-written content and engaging audiences rather than selling to them. This has paved the way for Digital Marketing which is now crucial for brands. Read more

The Ultimate Beginner’s Guide to Social Media Marketing

The Ultimate Beginner’s Guide to Social Media Marketing

We all know how to use social media. Some of us use it to connect with friends and family, others use it for marketing purposes. Regardless, it has emerged as a universal medium that both brands and consumers need it.

Social media is a broad channel that goes beyond Facebook and Twitter. LinkedIn is growing in popularity, as well as Instagram, Pinterest, Snapchat, and others. How do we implement these channels into our social media marketing? Read more

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