When it comes to trying to create an online presence for a local business – having to utilise facets of marketing such as SEO and social media, is just as important. Just because you rely mainly on local traffic, while most online businesses operate on global or national traffic – doesn’t mean you can’t dial into those small targeted audiences.
With the right SEO and link building strategy, you can reach your ideal customers.
There’s no magic bullet that will do it all though – having an effective strategy will involve leveraging amazing content, dialling in your on-page factors, engaging on social media with your customers, etc.
Read on, to find out how all the pieces of the puzzle fit together…