What is Semantic Search and Why Do You Need It?

What is Semantic Search and Why Do You Need It?

In the era of advanced technology pioneered by artificial intelligence and the internet of things, the web has not been left behind. There is a move towards creating a more relevant online experience. The future of SEO is users receiving more relevant results on the search, faster. This will be possible through a concept referred to as the semantic web, or web 3.0.

The semantic web links information and data in a way that is easy to retrieve.

The results served are also becoming much more relevant to the users’ search intent. For your site to be able to create a better online experience for users, it needs to be optimized for search. In this article, we will discover how the semantic web emerged, how it helps meet user intent, why it’s important for your site and how to prepare for semantic search.

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