What is Digital Marketing? A Whole New Generation of Marketing Explained to the Baby Boomers

What is Digital Marketing? A Whole New Generation of Marketing Explained to the Baby Boomers

Thanks to the speed technology now progresses at each year, so many elements of our daily life are changing rapidly. From the way, we shop and order a taxi to how brands market their products. Gone are the days of taking out a decent sized print ad in the local newspaper and waiting for the sales to roll in.

Thanks to the progression of technology, people aren’t just looking at newspapers anymore. They’re checking their phones and laptops, browsing the internet for the latest deals and keeping up with their social media accounts.

Nowadays, marketing is all about creating well-written content and engaging audiences rather than selling to them. This has paved the way for Digital Marketing which is now crucial for brands. Read more

On-Page SEO Checklist: 10 Actionable Optimization Tips to Rank Better

On-Page SEO Checklist: 10 Actionable Optimization Tips to Rank Better

If your website isn’t ranking high in search results, then you are probably not paying enough attention to SEO. In this article, I will discuss some essential on-page SEO tips on how to properly optimize your page following proven methods for higher ranking. You need to focus on essential on-page factors in order to create a strong semantic connection between on-page relevancy and off-page authority.

First things first, let’s establish the main differentiation between On-page and Off-page SEO. To put it simply, on-page optimization includes virtually all the customization options you can edit yourself, or in other words, everything you have full control of on the site. This includes content, Meta tags and descriptions, site layout and various other technical factors which we will discuss in detail. Read more

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