A logo serves as an important part of a company’s brand identity, just as your domain name. Whatever popular company you think of, the first thing that would come to your mind is its logo. A well-designed logo can as easily build your popularity as a badly designed logo can ruin it. Thus, one needs to be sure that their brand logo defines their business and is made keeping your company’s vision and motto in mind.
From brand logos that have hidden meanings like FedEx and Toyota to logos with only company’s name like Netflix and Oracle, all are made with an intention to create a permanent image in viewers’ mind of the company. Therefore, the color used, the font chosen, text placement, the icon used and many more such details are considered when designing a logo for a company. Read more