2018 marks the year of personalized, online shopping experience. More and more ecommerce sites have been revolutionizing their approach to selling online. In the US alone, there are now 1.3 million ecommerce sites, a far cry from 2014 when there were only 110,000 ecommerce websites on the net. Businesses are noticing the benefits of having their own ecommerce sites and ecommerce optimization to improve their sales and expose their brand online.
Despite a large number of ecommerce websites online, not all of them can ride the tide along with large competitors such as Amazon or Walmart. In a report from Fundera, they discovered that “20% of small businesses fail in their first year, and 50% of small businesses fail in their fifth year.”