What is Digital Marketing? A Whole New Generation of Marketing Explained to the Baby Boomers

What is Digital Marketing? A Whole New Generation of Marketing Explained to the Baby Boomers

Thanks to the speed technology now progresses at each year, so many elements of our daily life are changing rapidly. From the way, we shop and order a taxi to how brands market their products. Gone are the days of taking out a decent sized print ad in the local newspaper and waiting for the sales to roll in.

Thanks to the progression of technology, people aren’t just looking at newspapers anymore. They’re checking their phones and laptops, browsing the internet for the latest deals and keeping up with their social media accounts.

Nowadays, marketing is all about creating well-written content and engaging audiences rather than selling to them. This has paved the way for Digital Marketing which is now crucial for brands. Read more

A Beginner’s Guide to Content Marketing: How to build a Content Marketing Strategy?

A Beginner’s Guide to Content Marketing: How to build a Content Marketing Strategy?

With so many inbound marketing approaches out there to choose among, you may be wondering whether yet another technique is worth mastering. If you’re not doing content marketing already, however, you’re missing on a huge opportunity for online reputation establishment.

What is Content Marketing?

Content marketing is a highly effective advertising approach that can build a relationship with the audience through the provision of high-quality content. It can be produced in all formats and spread via many channels – a website, a blog, social media profiles, etc. Read more

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