There is this popular saying “If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language that goes to his heart. ” Hence, you should consider using a WordPress translation plugin to localize your site. Did that make any sense?? 😀
Anyways, what I mean is language is one of the major selling factors for your products and services. No matter how optimized your site is or how strong marketing strategies you use, you will still be missing out on a lot of potential visitors. And the main reason behind it is that only limited number of audiences understand the language that we use to write our contents.