Wondering how to place ads in WordPress? Well, your search ends here!
In this article, you’ll learn all about how to add ads on WordPress sites with ease.
Online advertising has become the new norm for businesses. So, it’s high time for people who want to monetize their WordPress site by publishing ads on it.
Promote a company by placing online ads on your site and get paid. Simple as that!
This article will let you in on the 3 easy ways to do this. Interested? Read ahead to learn more.
What Type of Ads can You Put on WordPress Websites?
There are typically 3 kinds of ads that you can place on WordPress sites. Let’s discuss in brief what they are and how they work.
1. Banner Ads
Banner ads (display ads) are rectangular or square, image-based graphic displays placed on the top, bottom, or sides of a website.
Think of them as the digital version of billboards we see in our day-to-day lives.
The sole purpose of such ads is to attract users into clicking on them to redirect them to the advertiser’s website.
Users are more likely to click on them if they seem attractive, creating brand awareness in the public.
The publishers who host these WordPress ads on their websites get paid by advertisers based on clicks, impressions, or specific actions performed through the ad.
So putting it together, the better banner you create, the more likely you get paid more by your clients.
2. Google AdSense
Google AdSense allows you to place ads on your website for free. You get plenty of ad types with AdSense, such as display ads, in-feed ads, and matched content ads.
As long as you have ad space on your website, Google AdSense will match available ads to your site based on the content and visitors.
This is possible because of an online auction where advertisers bid on your ad space.
Since Google AdSense pays the publisher for the ads per click, impression, or action performed, the highest paying ads mean higher profit for you.
3. Affiliate Ads
The way affiliate ads work is pretty simple. Publishers, also called affiliates, in this case, promote a brand or product on their website as recommendations or reviews.
They do so by using affiliate links that direct visitors to the advertiser’s site or products.
For every successful sale through the links, the affiliate earns a commission. So that’s why you should be focusing on reflecting the product as properly as you can.
One important point to remember in affiliate advertising is that you have to be transparent with your audience about it.
You don’t want the audience to think they were manipulated into buying a product despite your honest intentions.
So, remember to include an affiliate disclosure when you place affiliate ads on your WordPress website.
You might have guessed this by now. If you’re planning to make ad placements a significant source of your income, you’ll need a website with high traffic.
With more people visiting your website, the chances of them seeing the ads, clicking them, and buying the advertiser’s products are higher.
How to Place Ads in WordPress? (3 Easy Ways)
It may seem like a lot of hard work and difficulty, but we assure you it’s not.
Below we’ve mentioned three ways to place ads on your WordPress website with little-to-no effort.
1. Adding Banner Ads with ColorMag Theme (Easiest Method)
The easiest way to put banner ads on your website is with the ColorMag theme.
Because this WordPress theme is designed with advertising banner widgets of different dimensions. That means you can simply use these widgets to insert ads on your site.
For instance, the main ColorMag demo has 3 banner ad dimensions: 728 x 90, 300 x 250, and 125 x 125. Where you want to place these ads is entirely up to you.
Here, click on the widget area you want to place any of these ads in. Then, press the plus icon, search for the advertisement widgets, and add the ad widget of your choice.
After that, give the WordPress ads a title, insert the destination link, and upload the banner image you’ve prepared.
Once you hit Update, you’ve created a new banner ad as quickly as that.
You can sell these ad spaces you created directly to advertisers. You can also use responsive ad slots from Google AdSense and sell them through this.
Remember to use responsive ad code only because anything else may conflict with the theme’s responsive design.
With that said, let’s take a deeper look at how you can add Google AdSense to WordPress with the following method.
2. Adding Google AdSense to Your WordPress Blog
With Google AdSense, all you have to do is create ad spaces on your site. The rest is handled by AdSense, like online auctions and payments from advertisers.
But how do you create ad spaces in the first place? Don’t worry because we have a brief guide to help you out.
The first thing you’ve to do is access the official site of Google Adsense. Then, create a Google AdSense account or use your email to log in.
After that, you’ve to submit your site’s link, choose whether you require suggestions from AdSense, and enter your country.
Next, you are provided with the Terms and Conditions which we advise you to go through and only then accept the agreement. Then, click on Start using AdSense.
After that, you’ll be taken to your account dashboard. From here, you can either auto-generate an ad code or manually create one yourself. So, here’s a walk-through of both methods:
I. Auto Ads
Click on Ads on the left panel and choose By site. Here, you can get the code for Auto ads meaning AdSense will automatically find the best space for ads and place them there.
You’ll have to copy the code and paste it into the <head></head> tags of all the pages you want to display ads in.
Here’s a quick guide on how to edit headers in WordPress.
A plugin like Insert Headers and Footers makes this process much easier by automatically inserting this code site-wise. So, you can try using that as well.
After you install and activate the plugin, go to Insert Header and Footer under Settings. Paste the code you copied from AdSense into Scripts in Header and click Save.
This will display Google Ads on all pages of your WordPress website.
II. Manually Creating and Adding Ads
In the By ad unit section, you can create ads of your choice and manually place them on web pages or blog posts in WordPress. Let’s choose the Display ads unit for now.
Here, get a name for your ad unit. You can also select the ad size below. We recommend using responsive ads as they adjust according to your visitor’s screen size.
As we mentioned earlier, make sure you only use this responsive ad size for placing AdSense code in the ColorMag theme.
Now, AdSense generates HTML code that you can copy and paste into a Custom HTML block on your WordPress website.
It also provides Accelerated Mobile Pages (AMP) ad code for AMP pages.
Next, go to your WordPress page or post and insert a custom HTML block. There, paste the code you copied from AdSense and you’re good to go!
Besides that, In-article ad units help you insert ads in between paragraphs of your blog post content.
You can also insert ads between lists and posts with the In-feed unit. Just copy and paste the generated code wherever you need them.
The ads should start displaying within a few hours of placement. But it might take as long as two weeks before your account is approved by AdSense.
And don’t forget to fill in your payment details on the Payments page to enable your site’s monetization.
There are detailed reports on how your ads are performing for you to analyze on the Reports page. It’ll help you make improvements if necessary.
3. Using WordPress Ads Plugins
Your third option is to use WordPress ads plugins to put ads on your website. Here are a few key things that a good ad plugin offers:
- It creates a space on your website to insert ads automatically or lets you choose the ad spaces.
- If you deal with many ads and advertisers, its management features come in very handy.
- It allows you to sell ad slots on your own or use a third-party platform like Google AdSense.
- It comes with features like geo-targeting and tracking for successful ads.
You’ll find plenty of ad plugins, some free and some premium. But if you want to test the waters with a free plugin first, we have 3 excellent picks for you to get started.
I. Ad Inserter
Ad Inserter is a popular WordPress ad management plugin that automatically inserts ads on your pages and posts.
On top of that, you can also pick locations you want ads to be displayed in, such as header, footer, and paragraphs.
Additionally, the plugin offers the ad rotation feature that displays different ads in the same ad space with every page load.
II. Advanced Ads
Advanced Ads lets you place unlimited ads of various types like banners and AdSense ads in WordPress.
You can serve them to people based on their location with the geo-targeting feature. You can even schedule ads and set start and expiration times for them.
The plugin also offers you their Selling Ads add-on to help automate the selling process on your website.
With AdRotate, one of the best WordPress ads plugins you can easily add, edit, and manage all the ads on your WordPress website.
Moreover, it keeps track of every click and impression and calculates the click-through rate (CTR). You can view the data in AdRotate’s statistics and export it as well.
The plugin also disguises ads from ad blockers to reduce the number of blocked ads. Furthermore, you can let advertisers create and manage their ads to save you time.
How to Create High-Converting Ads? (Key Aspects to Consider)
Simply knowing how to add ads in WordPress isn’t enough. There are some important aspects things you must consider for a successful digital advertising campaign.
Placing ads on parts of your website that immediately catch a visitor’s eye increases the chances of them clicking on the ads and performing the desired action.
So, it’s best if you place them in the header section or the sidebar. This way users can view the ads from the point they access your website.
That’s not to say any other location is terrible. For blogs, you can put ads in between the article or after an article ends as long as it’s relevant to the content you’re discussing.
2. Ad Banner Dimension
While trying to place ads on your WordPress website, you’ll come across numerous banner dimensions.
However, following specific dimensions can help your ads perform better compared to others. According to Google, the 5 best-performing ad sizes are:
- Leaderboard (728 x 90)
- Large Rectangle (336 x 280)
- Medium Rectangle (300 x 250)
- Mobile Banner (300 x 50)
- Wide Skyscraper (160 x 600)
3. Audience Targeting
Audience targeting personalizes ads for visitors of different demographics, interests, and habits.
Displaying relevant ads this way increases the chances of the ads being clicked on.
For instance, a person who regularly visits pet owner blogs and buys pet food may not be interested in an ad about email marketing services.
The right type of ad, in this case, would be for veterinary clinics.
4. Ad Content
The content you choose for your ad matters a lot as well. It’s like how you’re describing the product but in short.
A fitting image or video, aesthetic design, brief description of the brand or product, and clear Call to Action(CTA) are what make an ad appealing to visitors.
Besides that, you must also consider what media type you will be using. Animated gifs, static images, videos, or simple text? Keep it attractive enough but not too flashy.
This ensures the ads don’t distract your visitors from the primary content they were looking for on your website.
For every ad campaign, you need to add Google Analytics which tells you how the ads on your site are performing.
This helps you find out where ads perform better, what ad sizes bring more conversions, and what media types are more appealing.
If you think the ads aren’t performing well, you can change things up by testing with new locations, sizes, and content until you find the best-performing ad types.
Implementing these results for future ads is sure to increase your ad income with more clicks and impressions.
Final Words on How to Place Ads in WordPress
And with that, it’s time to wrap up this article on how to add ads on WordPress.
We’ve discussed types of ads, how to place them on your site, and factors to successfully do it.
We hope we were successful in helping you figure out how to place ads in WordPress and gain revenue through it.