A landing page can profoundly impact your overall marketing campaigns and increase sales. Unlike general websites, a landing page provides what the visitors are looking for at the first page they land on. It lets you focus on a specific product and provides visitors with distraction-free information about the product at one place.
A landing page has a goal – to persuade the visitors to take a certain action. Either you are trying to sell a product or trying to collect user information, email list or anything, it can help you in a great deal. Proper use of an attractive call to actions and clean design are the essentials of an effective landing page.
When do I need a landing page?
If you want to market any one product in your store distinctively or want to collect a huge amount of user data, you need a well-designed landing page. Your main website homepage may contain information about all the products while a landing page has all the information about a single product. Simple and understandable content, images, call to action (CTA), videos, testimonials, clean design colors etc. are elements of an attractive landing page that converts.
You can deliver the content concisely to the users with a separate landing page. It helps users to stick to the particular product you are featuring and learn about the product in detail. It is free of distractions so that it helps to generate more sales – fulfill the specific objective of the page.
Best Free WordPress Landing Page Themes and Templates
There are many ways for creating a product landing page while using a WordPress theme may be the easiest and most convenient option available. There are plenty of free and premium WordPress themes available on the web for various purposes. You can find a huge collection of free themes for any niche at the official WordPress theme repository, however, choosing the right theme for your need may not be an easy task.
You may find several landing page WP themes that look identical to each other which will ultimately get you into confusion. Besides, there are several themes that claim they are the best ones but you can’t simply trust them. There are certain things you must consider while selecting a theme for your landing page website. Some of them are minimal clean design, responsive and speed optimized, Call to Actions, proper media (images, videos, animations) upload options, color and text options etc.
Not only these, but you must also make sure that they are from the professional developers who provide dedicated support. Considering all the aspects required in a quality WP theme, I have carefully handpicked best free WordPress landing page themes for you.
Let’s explore the best free landing page templates for WordPress:
Zakra is a free WordPress landing page theme that can be best suitable to start your business website. It has a business template that can be perfectly suitable for your website. There are also other multiple demos that can be useful for your landing page website if needed. This theme is also compatible with Gutenberg. So, you can easily customize your website using the default block editor of WordPress.
Furthermore, it is also compatible with page builders like Elementor. So, with the help of this theme, you can easily create many professional and useful web pages for your landing page. This WordPress landing page theme is also SEO optimized. It can be a great help for your landing page to rank higher in the search engines as well. You will also be provided with incredible support with this theme. If you come across any difficulties even though it’s very unlikely, we do have your back.
Flash is a feature-rich and fully flexible WordPress theme FREE, yet offers plenty of premium-like features. It has extensive features that let you create a beautiful landing page easily and in no time. Besides, the theme is also suitable for multipurpose websites: business, portfolio, construction, food & restaurant websites etc. It is based on WordPress Live Customizer so that you can live preview as you build.
Built with Site Origin’s page builder and Flash Toolkit plugin, it offers you a super easy interface for customizing the theme. Flash Toolkit plugin comes with 11+ awesome custom widgets which you can place anywhere you like. Therefore, you can add and customize various sections like about, heading, service, call to action, team, portfolio, slider etc. View six demos, theme instructions, & start customizing.
SingleApp is a beautiful WordPress landing page theme with stunning one-page parallax scrolling effect. It comes with a clean and elegant design which suits best for mobile app landing pages. Besides, it can be used for creating multipurpose websites like business, portfolio, testimonial, blogging etc. It is a fully responsive theme that adapts well to any device, desktop, laptops, tablets or mobile phones.
The theme features 5+ awesome custom widgets which enable you to create a perfect one-page website. TG Features widget, Call To Action widget, Featured Page widget, Testimonial widget, Image Showcase widget are the major widgets in the theme. The theme is built on WordPress live Customizer, SEO optimized, speedy and well documented. Above all, you can get incredible support from the theme authors for the free theme. Features like these are sure to take your landing page to success.
Suffice is a free drag and drop WordPress theme with minimalist, simple, and awe-inspiring design. You can create multipurpose websites including product landing pages, corporate, business, agency, and portfolio sites using the theme. The theme is powered by Suffice Toolkit Plugin and SiteOrigin’s page builder plugin. Suffice Toolkit plugin is an exclusive WordPress plugin aimed at providing power to the theme. It contains more than 11 awesome custom widgets each providing stunning design and customizing options. Therefore anyone without little or no coding skills can easily create fully functional and professional websites easily by dragging and dropping.
Suffice theme provides an ultra-responsive website layout so that your website content is sure to look perfect on all devices including desktops, tablets, and small cellphones. It follows all the latest WordPress technologies including WordPress Live Customizer, WPML, SEO, and Speed optimized. In the nutshell, Suffice is a simple and sufficient WordPress theme perfect for landing pages and small business sites.
Stylish one page style theme with the sticky menu and full-width sliders, Himalayas is a perfect pick for creating a modern website. It has a clean and beautiful layout with sufficient places to display Call to Action buttons, portfolio, services etc. You can showcase any type of product or service at its best and generate more sales using the theme.
Himalayas theme is free yet provides plenty of premium-like features. It features primary color option, sticky header menu, custom widgets, SEO friendly design, custom CSS option, etc. It uses WP Live Customizer tool which allows you to customize most of the theme options and settings with live previews. This theme is also compatible with WooCommerce. So, if you want to create an online store or sell anything on your website in the near future, you can easily add it with the help of this theme.
Shapely is one of the most powerful and versatile WordPress theme that you can find. This theme is preinstalled with several homepage widgets to make it suitable for any type of website. So, it can also be easily customized into a WordPress landing page of your own without any hassles. This WordPress page is also has a flat and responsive design. With this, your website visitors can access your website from any device of any screen sizes. This is a very good feature to be included on your landing page with the growing popularity of smartphones. It will be also very convenient for the users to go through your website anytime they want with just a mobile phone.
This WordPress theme also has retina ready design to help you display picture perfect pixels of your new products and services. The one-page layout of this theme will also be well appreciated by the website visitors. All the necessary details are provided in the single page. So, they don’t have to keep searching for required resources in multiple pages. This is perfect for a landing page.
The Launcher is a beautifully designed WordPress theme for a landing page or a coming soon page. The theme is also suitable for multipurpose websites including business corporate websites, agency websites and personal portfolio websites. Parallax scrolling one-page design with various useful sections makes the theme a great pick for your new project.
The Launcher theme features website launch screen, subscription form, Call to Action, pricing table, services section etc. Simple and bold typography, full page and carousel sliders, YouTube video section, beautiful blog, and testimonial sections are additional assets of the theme. It is a fully responsive theme that looks great on all devices,
Optimizer is a highly customizable multipurpose WordPress theme FREE. It can be used for creating landing pages, business, portfolio websites as well as eCommerce sites. The theme is easy to use and beginner-friendly which can be customized easily by non-programmers as well. You can choose full width or boxed layout and customize each element of the theme further as per your need. It allows you to easily upload a custom logo, add custom CSS, change font and color options as you like.
Optimizer theme is fully responsive which fits perfectly to both desktops and mobile devices. It supports wonderful WooCommerce plugin, bbPress, MailChimp, Contact Form 7 and various other useful plugins. It is optimized and tested for SEO and speed.
A feature-rich free WordPress theme with trending one page design Pixova Lite is a great theme for creating a product landing page. It provides a clean stylish design with lots of customization options. It allows you to add as many images as you want and create beautiful sliders. You can feature your interesting stories as well as stunning photographs on the sliders with the appealing call to actions. Besides, you can enable or disable animations and pre-loader options available in the theme.
Pixova Lite features beautifully designed layouts for about section, recent work, testimonials, team, news, and contact section. Pixova Lite comes with a creative blog page and shop layout making your site more powerful. The theme has deep integration with WooCommerce plugin, therefore making it ready for eCommerce features.
Illdy theme is a super-fast free WordPress theme built using the Bootstrap framework. The theme is simple, minimal and loads really fast which is sure to make a great impression on the users. It is suitable for multipurpose sites including business, landing page, portfolio, or any other creative websites. The theme is fully responsive so that your site content is sure to look great on all types and sizes of screens. In addition to that, it is ready for retina screens.
There are plenty of premium features on this theme: multiple plugins support, unlimited color options, hero images, font awesome icons, retina ready, theme documentation, dedicated support etc. In the nutshell, Illdy theme is a great theme for an incredible website making experience.
The basic thing about creating a landing page is simplicity. Being simple and minimal, you can keep the users’ attention focused and persuade them to take action. Inspired by the same notion, WP developers at Fame Themes have created Screenr. It is a bold and stylish theme which can be a perfect template for creating multipurpose sites including a landing page, business, agency, freelancer etc.
Screenr theme features beautiful parallax scrolling background, Call to Action buttons and options to add YouTube videos. These features make the site engaging and useful to the users. It is fully responsive which looks great on any type of device and any size of the screen. It provides most of the customization options from the Customizer. Therefore it is really easy and fast creating a website using this theme.
One Paze is a free one page WordPress theme with a modern parallax design. It is fully Customizer based theme which allows you to customize most parts/ elements of the theme with the live previews. The theme lets you add a custom logo, featured header image and call to action which is a great way to make an impression to the site visitors.
Main features of the One Paze theme are the sticky menu, full screen sliders, Call to Actions, multiple blog layouts, custom widgets, portfolio and team layouts etc. The theme is created and tested with the latest WordPress standards, hence it works perfectly on any device and browser. It is SEO friendly and fast loading.
West is a feature-rich and powerful WordPress theme for creating a modern website. The theme comes with Live Composer integration with which you can easily create beautiful custom design pages on your website. Besides, it lets you add a custom header image with a Call to Action message and two Call to Action buttons on it which is a great way to impress your visitors at first sight.
It is fully responsive that adapts well to any device perfectly. It will keep your free from browser support issues and various other bugs as it is carefully coded by professionals to meet the best and latest WP standards. West is a lightweight, simple and clean theme – a nice choice to feature your latest product!
OnePress is an amazing one page WordPress theme, well suited for creating landing pages as well as freelancer and entrepreneur websites. The theme provides an outstanding layout to market your product online and generate higher sales. The option to add full page sliders with Call To Action messages and buttons on them makes it virtually great theme for a landing page.
OnePress has creative and stylish sections to display features, services, portfolio, testimonial etc. You can also add YouTube videos for showing tutorials or other interesting videos. OnePress also supports the latest version of WooCommerce – ready for eCommerce.
You need an engine of your vehicle well set as you gear up for a long journey. Similarly, you need a powerful theme for creating a robust and healthy website. OneEngine is feature-rich, flexible and fascinating which can help you stand out of the crowd and maintain your online presence for a long time. The theme is optimized for UX and SEO.
It allows you to add beautiful image sliders on the header with an enticing CTA message. The theme offers stylish layouts for showcasing services, about, skills, our team, blog contact etc. Beautiful parallax scrolling effect and sticky menu are other major attractions of the theme.
Business Elite is a beautiful FREE business WordPress theme. The minimal design with parallax backgrounds makes the theme suitable for various other niches as well. The theme is full of awesome features though it is completely free. It is built with powerful WP plugins like JetPack, Photo Gallery, WooCommerce, Contact Form 7 etc.
One of the most inviting features of Business Elite is the robot like loading speed. It will keep you away from hearing the feedback from the slow speed annoyed users. Your site visitors will love the website for its enhanced speed!
If you want to create a minimal website with few sections, OneSie is the best option. It lets you add some Call To Action text with a CTA button in the top part which is for sure an impressive way to showcase your product. Most of all, it has a simple and clean design for displaying your previous work and beautiful sections for about and contact section too.
OneSie is based on WordPress Live Customizer which lets you customize most of the theme settings with real-time previews. Even the non-tech savvy people with no coding skills can easily create a complete landing page using this theme.
Minimable is a free minimal WordPress landing page with minimal features, no useless clutter. Besides, Minimable is stylish and unique with creative menu style, tab style our team section etc. Gallery, recent posts, portfolio layouts are amazing too. Minimable is a perfect pick if you want a modern website.
Minimable is a fully responsive theme that looks great on all devices. It is SEO-friendly – your site is sure to rank better in the search results. Furthermore, it is a retina ready theme that will look equally beautiful on retina displays as well.
When it comes to beautiful landing page themes, one of the best options out there is AccessPress Parallax. As this theme is responsive as well as retina ready, your website is going to look amazing regardless of the user’s screen size. Not only that, it also comes with a large collection of features including 6 pre-built demos. To get started, you can bypass a lot of work with the demo import feature.
Moreover, AccessPress Parallax is also compatible with the Elementor Page Builder. As a result, creating beautiful looking pages will be a piece of cake. The amazingly smooth parallax is the cherry on top, and will ensure that your landing page is memorable and engaging.
Rocked is another amazing free theme that will help businesses of all sorts create a professional looking landing page. It even comes with helpful features including built-in widgets to help you create and engaging and informative landing page. You will also be able to spice up your site with custom colors and Google Fonts, and make sure that it fits your brand.
The theme comes with a clean design that will leave your visitors with a positive impression of your website. Of course, Rocked is also cross-browser compatible, translation ready, as well as responsive so your site will be able to reach a wide audience.
Although it was designed with medical sites in mind, MedZone Lite is a versatile and well-designed theme that works well for a wide variety of businesses. It comes with features like Call-to-Action (CTA) Sections, opening hours, team member listings, and more, which will allow you to create an amazingly informative landing page. Moreover, it also comes with a very handy and intuitive form appointment form.
Another great thing about MedZone Lite is that it has a very cool and professional look, which will help you create a good first impression. This great theme also supports multiple post formats so you will be able to use a wide variety of media on your landing page. While perfect for medical sites, there’s no reason why any other business website can’t use such a feature-rich and well-made theme.
Did you like my list?
I have carefully handpicked the themes in consideration with some of most essential things needed in a quality theme. All these free responsive WordPress landing page templates are tested with WordPress standards, highly customizable, and created by the professional developers. You will get awesome support for these free themes which is what I love the most about WordPress. 🙂
If you have come across any theme that fits on my list, let me know. I would love to add your suggested themes. Want to say anything about the post – feel free to write in the comment box below.