A landing page can profoundly impact your overall marketing campaigns and increase sales. Unlike general websites, a landing page provides what the visitors are looking for at the first page they land on. It lets you focus on a specific product and provides visitors with distraction-free information about the product at one place.
A landing page has a goal – to persuade the visitors take a certain action. Either you are trying to sell a product or trying to collect user information, email list or anything, it can help you in a great deal. Proper use of attractive call to actions and clean design are the essentials of an effective landing page.
When do I need a landing page?
If you want to market any one product in your store distinctively or want to collect huge amount of user data, you need a well-designed landing page. Your main website home page may contain information about all the products while a landing page has all information about a single product. Simple and understandable content, images, call to action (CTA), videos, testimonials, clean design colors etc. are elements of an attractive landing page that converts.
You can deliver the content concisely to the users with a separate landing page. It helps users to stick to the particular product you are featuring and learn about the product in detail. It is free of distractions so that it helps to generate more sales – fulfill the specific objective of the page.
Best Free WordPress Landing Page Themes and Templates
There are many ways for creating a product landing page while using a WordPress theme may be the easiest and most convenient option available. There are plenty of free and premium WordPress themes available on the web for various purposes. You can find a huge collection of free themes for any niche at official WordPress theme repository, however, choosing the right theme for your need may not be an easy task.
You may find several landing page WP themes that look identical to each other which will ultimately get you into confusion. Besides, there are several themes that claim they are the best ones but you can’t simply trust them. There are certain things you must consider while selecting a theme for your landing page website. Some of them are: minimal clean design, responsive and speed optimized, Call to Actions, proper media (images, videos, animations) upload options, color and text options etc.
Not only these, you must also make sure that they are from the professional developers who provide dedicated support. Considering all the aspects required in a quality WP theme, I have carefully handpicked best free WordPress landing page themes for you.
Let’s explore the best free landing page templates for WordPress:
Flash is a feature-rich and fully flexible WordPress theme FREE, yet offers plenty of premium-like features. It has extensive features that let you create a beautiful landing page easily and in no time. Besides, the theme is also suitable for multipurpose websites: business, portfolio, construction, food & restaurant websites etc. It is based on WordPress Live Customizer so that you can live preview as you build.
Built with Site Origin’s page builder and Flash Toolkit plugin, it offers you a super easy interface for customizing the theme. Flash Toolkit plugin comes with 11+ awesome custom widgets which you can place anywhere you like. Therefore, you can add and customize various sections like about, heading, service, call to action, team, portfolio, slider etc. View four demos, theme instructions, & start customizing.
SingleApp is a beautiful WordPress landing page theme with stunning one page parallax scrolling effect. It comes with a clean and elegant design which suits best for mobile app landing pages. Besides, it can be used for creating multipurpose websites like business, portfolio, testimonial, blogging etc. It is a fully responsive that adapts well to any device, desktop, laptops, tablets or mobile phones.
The theme features 5+ awesome custom widgets which enable you to create a perfect one page website. TG Features widget, Call To Action widget, Featured Page widget, Testimonial widget, Image Showcase widget are the major widgets in the theme. The theme is built on WordPress live Customizer, SEO optimized, speedy and well documented. Above all, you can get incredible support from the theme authors for the free theme.
Suffice is a free drag and drop WordPress theme with minimalist, simple, and awe-inspiring design. You can create multipurpose websites including product landing pages, corporate, business, agency, and portfolio sites using the theme. The theme is powered by Suffice Toolkit Plugin and SiteOrigin’s page builder plugin. Suffice Toolkit plugin is an exclusive WordPress plugin aimed at providing power to the theme. It contains more than 11 awesome custom widgets each providing stunning design and customizing options. Therefore anyone without little or no coding skills can easily create fully functional and professional websites easily by dragging and dropping.
Suffice theme provides an ultra-responsive website layout so that your website content is sure to look perfect on all devices including desktops, tablets, and small cellphones. It follows all the latest WordPress technologies including WordPress Live Customizer, WPML, SEO, and Speed optimized. In the nutshell, Suffice is a simple and sufficient WordPress theme perfect for landing pages and small business sites.
Stylish one page style theme with sticky menu and full-width sliders, Himalayas is a perfect pick for creating a modern website. It has a clean and beautiful layout with sufficient places to display Call to Action buttons, portfolio, services etc. You can showcase any type of product or service at its best and generate more sales using the theme.
Himalayas theme is free yet provides plenty of premium-like features. It features primary color option, sticky header menu, custom widgets, SEO friendly design, custom CSS option, WooCommerce compatibility etc. It uses WP Live Customizer tool which allows you to customize most of the theme options and settings with live previews.
Llorix One Lite
If you are looking for a flat design free WordPress theme for your landing page, Llorix One Lite is the right theme for you. It is a clean and minimal bootstrap based theme built using hero images and parallax scrolling effect. You can use it for creating business and corporate websites as well as personal websites. It is highly customizable and flexible – create a website like you want.
Llorix One Lite theme supports a number of powerful WordPress plugins like WooCommerce, Photo Gallery Grid, SiteOrigin Page Builder, JetPack, Meta Slider etc. You can create a complete website with its great features. The authors created the theme using clean and validated code so that it is robust and beautiful. It is localization ready, cross-browser compatible and SEO friendly.
The Launcher is a beautifully designed WordPress theme for a landing page or a coming soon page. The theme is also suitable for multipurpose websites including business corporate websites, agency websites and personal portfolio websites. Parallax scrolling one page design with various useful sections makes the theme a great pick for your new project.
The Launcher theme features website launch screen, subscription form, Call to Action, pricing table, services section etc. Simple and bold typography, full page and carousel sliders, YouTube video section, beautiful blog and testimonial sections are additional assets of the theme. It is a fully responsive theme that looks great on all devices,
Optimizer is a highly customizable multipurpose WordPress theme FREE. It can be used for creating landing pages, business, portfolio websites as well as eCommerce sites. The theme is easy to use and beginner-friendly which can be customized easily by non-programmers as well. You can choose full width or boxed layout and customize each element of the theme further as per your need. It allows you to easily upload a custom logo, add custom CSS, change font and color options as you like.
Optimizer theme is fully responsive which fits perfectly to both desktops and mobile devices. It supports wonderful WooCommerce plugin, bbPress, MailChimp, Contact Form 7 and various other useful plugins. It is optimized and tested for SEO and speed.
A feature-rich free WordPress theme with trending one page design Pixova Lite is a great theme for creating a product landing page. It provides a clean stylish design with lots of customization options. It allows you to add as many images as you want and create beautiful sliders. You can feature your interesting stories as well as stunning photographs on the sliders with appealing call to actions. Besides, you can enable or disable animations and pre-loader options available in the theme.
Pixova Lite features beautifully designed layouts for about section, recent work, testimonials, team, news, and contact section. Pixova Lite comes with creative blog page and shop layout making your site more powerful. The theme has deep integration with WooCommerce plugin, therefore making it ready for eCommerce features.
Intro is a free theme with bold typography and impressive Call to Action buttons. It helps you to create a pleasing landing page and establish a strong online presence. Its main features are responsive one page design, Google fonts, parallax backgrounds, header image, social media icons etc. It is a translation ready theme which can be translated into any language you want.
The theme uses WordPress Customizer tool which makes you able to live preview every change or design you make. It is tested for speed, browser support and the latest WordPress standards. Last but not the least, the theme is awesome because of the regular updates and dedicated support from its makers.
Illdy theme is a super-fast free WordPress theme built using Bootstrap framework. The theme is simple, minimal and loads really fast which is sure to make a great impression on the users. It is suitable for multipurpose sites including business, landing page, portfolio, or any other creative websites. The theme is fully responsive so that your site content is sure to look great on all types and sizes of screens. In addition to that, it is ready for retina screens.
There are plenty of premium features on this theme: multiple plugins support, unlimited color options, hero images, font awesome icons, retina ready, theme documentation, dedicated support etc. In the nutshell, Illdy theme is a great theme for an incredible website making experience.
The basic thing about creating a landing page is simplicity. Being simple and minimal, you can keep the users’ attention focused and persuade them to take action. Inspired by the same notion, WP developers at Fame Themes have created Screenr. It is a bold and stylish theme which can be a perfect template for creating multipurpose sites including a landing page, business, agency, freelancer etc.
Screenr theme features beautiful parallax scrolling background, Call to Action buttons and options to add YouTube videos. These features make the site engaging and useful to the users. It is fully responsive which looks great on any type of device and any size of screen. It provides most of the customization options from the Customizer. Therefore it is really easy and fast creating a website using this theme.
As the name, Parallax One theme is a free parallax scrolling WordPress theme. It is one page style theme with beautifully designed sections for features, about, team, testimonials with parallax background. Additionally, the theme offers an elegant design for shop, pricing, blog and contact. The theme has deep integration with WooCommerce plugin that makes it ready for eCommerce sites.
Parallax One theme has some premium features though it is completely free. It is fully responsive, highly customizable, easy to use and localization ready. Besides, it offers unlimited color options, Google map options, social icons and outstanding support to all the users including the free theme users.
One Paze is a free one page WordPress theme with a modern parallax design. It is fully Customizer based theme which allows you to customize most parts/ elements of the theme with the live previews. The theme lets you add a custom logo, featured header image and call to action which is a great way to make an impression to the site visitors.
Main features of the One Paze theme are sticky menu, full screen sliders, Call to Actions, multiple blog layouts, custom widgets, portfolio and team layouts etc. The theme is created and tested with the latest WordPress standards, hence it works perfectly on any device and browser. It is SEO friendly and fast loading.
Venture Lite is a free responsive theme based on Bootstrap framework. The theme uses parallax scrolling effect that makes the theme aesthetically beautiful while sticky menu makes the navigation more user-friendly. It has a sleek and stylish design which is well suited for multiple website niches: landing pages, small business sites, personal or agency websites, creative websites etc.
Venture focuses on bold typography and beautiful Call to Actions. There are many ways and places to display attractive CTA buttons and make your message more impressive. Besides, it has options to display social media accounts of your team or company so that your site visitors can stay connected to you. In conclusion, Venture Lite is the right choice for starting your new website venture.
West is a feature-rich and powerful WordPress theme for creating a modern website. The theme comes with Live Composer integration with which you can easily create beautiful custom design pages on your website. Besides, it lets you add a custom header image with a Call to Action message and two Call to Action buttons on it which is a great way to impress your visitors at first sight.
It is fully responsive that adapts well to any device perfectly. It will keep your free from browser support issues and various other bugs as it is carefully coded by professionals to meet the best and latest WP standards. West is lightweight, simple and clean theme – a nice choice to feature your latest product!
OnePress is an amazing one page WordPress theme, well suited for creating landing pages as well as freelancer and entrepreneur websites. The theme provides an outstanding layout to market your product online and generate higher sales. The option to add full page sliders with Call To Action messages and buttons on them makes it virtually great theme for a landing page.
OnePress has creative and stylish sections to display features, services, portfolio, testimonial etc. You can also add YouTube videos for showing tutorials or other interesting videos. OnePress also supports the latest version of WooCommerce – ready for eCommerce.
You need engine of your vehicle well set as you gear up for a long journey. Similarly, you need a powerful theme for creating a robust and healthy website. OneEngine is feature-rich, flexible and fascinating which can help you stand out of the crowd and maintain your online presence for a long time. The theme is optimized for UX and SEO.
It allows you to add beautiful image sliders on the header with an enticing CTA message. The theme offers stylish layouts for showcasing services, about, skills, our team, blog contact etc. Beautiful parallax scrolling effect and sticky menu are other major attractions of the theme.
Business Elite is a beautiful business WordPress theme FREE. The minimal design with parallax backgrounds makes the theme suitable for various other niches as well. The theme is full of awesome features though it is completely free. It is built with powerful WP plugins like JetPack, Photo Gallery, WooCommerce, Contact Form 7 etc.
One of the most inviting features of Business Elite is the robot like loading speed. It will keep you away from hearing the feedback from the slow speed annoyed users. Your site visitors will love the website for its enhanced speed!
If you want to create a minimal website with few sections, OneSie is the best option. It lets you add some Call To Action text with a CTA button in the top part which is for sure an impressive way showcase your product. Most of all, it has a simple and clean design for displaying your previous work and beautiful sections for about and contact section too.
OneSie is based on WordPress Live Customizer which lets you customize most of the theme settings with real-time previews. Even the non-tech savvy people with no coding skills can easily create a complete landing page using this theme.
Minimable is minimal – free WordPress landing page with minimal features, no useless clutter. Besides, Minimable is stylish and unique with creative menu style, tab style our team section etc. Gallery, recent posts, portfolio layouts are amazing too. Minimable is a perfect pick if you want a modern website.
Minimable is a fully responsive theme that looks great on all devices. It is SEO-friendly – your site is sure to rank better in the search results. Furthermore, it is a retina ready theme that will look equally beautiful on retina displays as well.
Did you like my list?
I have carefully handpicked the themes in consideration with some of most essential things needed in a quality theme. All these free responsive WordPress landing page templates are tested with WordPress standards, highly customizable, and created by the professional developers. You will get awesome support for these free themes which is what I love the most about WordPress. 🙂
If you have come across any theme that fits on my list, let me know. I would love to add your suggested themes. Want to say anything about the post – feel free to write in the comment box below.