With so many inbound marketing approaches out there to choose among, you may be wondering whether yet another technique is worth mastering. If you’re not doing content marketing already, however, you’re missing on a huge opportunity for online reputation establishment.
What is Content Marketing?
Content marketing is a highly effective advertising approach that can build a relationship with the audience through the provision of high-quality content. It can be produced in all formats and spread via many channels – a website, a blog, social media profiles, etc. Read more
If your website isn’t ranking high in search results, then you are probably not paying enough attention to SEO. In this article, I will discuss some essential on-page SEO tips on how to properly optimize your page following proven methods for higher ranking. You need to focus on essential on-page factors in order to create a strong semantic connection between on-page relevancy and off-page authority.
First things first, let’s establish the main differentiation between On-page and Off-page SEO. To put it simply, on-page optimization includes virtually all the customization options you can edit yourself, or in other words, everything you have full control of on the site. This includes content, Meta tags and descriptions, site layout and various other technical factors which we will discuss in detail. Read more
For any website, search engines are extremely crucial sources of organic traffic, leads, and customers. Since WordPress is widely known as an SEO friendly platform, you should use a properly optimized WordPress theme coupled with a top WordPress SEO plugin to reap the real benefits that plugins offer. But with hundreds of SEO plugins available, it may sound like an uphill task to choose the best SEO plugin for WordPress.
Here, I’ve consolidated a list of 11 best WordPress SEO plugins for 2018 from which you can take your pick to rank better.
But before exploring the plugins, let’s have a look at the current SEO trends and ranking factors. Read more
WordPress tags and categories play a crucial role in organizing your site’s posts properly. They can help you get better ranking on Google and other leading search engines, boost your page views and offer a great experience to your potential web visitors.
With the proper use of tags and categories, you can help both the search engine crawlers and web readers to browse and navigate different pages of your site quickly and easily. They not only manage the entire structure of the site but also enhance the usability and accessibility, which is a key aspect of a successful web business.
If you have an online business or handling one, you must have heard enough about ‘SEO‘. And if you did a deeper research on SEO or consulted with SEO experts, I’m pretty sure that you also heard ‘SEO copywriting‘. Both of these terms are among the most discussed topics by the webmasters these days because they are really important.
So in this post, I will discuss what is SEO, what is copywriting, the importance of SEO and copywriting, and 10 simple SEO copywriting steps for beginners. The steps are not any hard and fast rules for success but based on my years of experience as an SEO copywriter. This post will be more helpful if you have a website in WordPress platform however it may be a thorough guide for all types of websites. Read more