Content is king, but engagement is queen and the lady rules the house.
Imagine you are the chef of a restaurant. What will you put on your menu if you don’t know who your guests are and what their favorite dishes are? Blogging is also similar to running a restaurant. All the delicious blog posts you cook up will go to waste if they don’t relate to your audience preferences.
Every blogger, be it on an enterprise level or an individual level needs to understand their blog audience in the right hand. The benefits are obvious. Better engagement with the audience which leads to repeat visits and perhaps more revenue creation through ad monetization facilities like Google AdSense. Read more
How do you upload an image to WordPress? Do you just drag and drop it to the Media Library and hit the “Insert into post” button without doing any image optimization?
If so, that’s how you quickly lose bandwidth, miss opportunity for better search engine ranking, visitors, and sales.
Images make up nearly two-thirds of a webpage’s total weight, according to a research-based article. Having a lot of unoptimized images is bad for your site’s load time. This can create a domino effect on your key marketing metrics. Read more
When it comes to blogging and starting up your own website, there are tons of questions and queries that might cross one’s mind. How to start? What to write and that too effectively? Being a blogger myself, I have come across tons of situations when I was lost. Yes, that’s right. However, over years of doing the same thing and blogging about the things I love, I have finally found my pace and now blog the easy way.
Developing my own skills and based on my own experience today I wanted to talk about the age-old question: How long should a blog post be?Although the question is seemingly a simple one, the answer may vary from every person to person. That’s right. You can ask any blogger and they all might give you different answers.
In the era of advanced technology pioneered by artificial intelligence and the internet of things, the web has not been left behind. There is a move towards creating a more relevant online experience. The future of SEO is users receiving more relevant results on the search, faster. This will be possible through a concept referred to as the semantic web, or web 3.0.
The semantic web links information and data in a way that is easy to retrieve.
The results served are also becoming much more relevant to the users’ search intent. For your site to be able to create a better online experience for users, it needs to be optimized for search. In this article, we will discover how the semantic web emerged, how it helps meet user intent, why it’s important for your site and how to prepare for semantic search.
As the owner of a website powered by WordPress, both you and ultimately your users, want a fast website.
A slow website creates a bad impression of your company, and it has been proven that slow websites actually cost in terms of sales. Faster websites, on the other hand, increase the sales – the faster the website the better the sales.
If you want visitors to have a good their experience on your website, AND generate more sales in general, don’t just think about what the website looks like, but ALSO how fast your WordPress website performs. Read more
Do you have a blog post that has not yet been indexed?
Worry no more! Many tricks and tips can make your blog receive automatic indexing from Google. You came with the idea of creating a blog post to have people find it, right? You may find yourself in the frustration of having to wait for long for Googlebot to crawl your website before it gets indexed. Discussed below are the some of the basics for the crawling and indexing.
Googlebot is search software sent by Google to collecting formation related to the web documents to add them to the searchable Google index. Read more
SEO is important for just about anyone with a WordPress site. That being said, optimizing a site for SEO can become both confusing and frustrating for those that are just getting started – and for seasoned veterans too!
Thankfully, some really great SEO plugins exist on WordPress, and they help to make every site owner’s job just a little bit easier. There are a variety of plugins that attempt to be the go-to SEO solution for WordPress users, but over time there have been two that have risen to the top. Read more
All WordPress users are accustomed to various SEO-plugins like Yoast or All-in-One SEO pack. They offer more or less similar set of functions that allegedly supposed help users with optimizing their pages and blog posts for Google search. In most cases you could see such recommendations for on-page SEO as increasing/lowering keyword density in your text, using your target keyword in H1 and H2 titles, placing the main keyword at the beginning of the H1 title etc.
But are all those manipulations still essential for your page to get higher in Google SERPs? Read more
With so many inbound marketing approaches out there to choose among, you may be wondering whether yet another technique is worth mastering. If you’re not doing content marketing already, however, you’re missing on a huge opportunity for online reputation establishment.
What is Content Marketing?
Content marketing is a highly effective advertising approach that can build a relationship with the audience through the provision of high-quality content. It can be produced in all formats and spread via many channels – a website, a blog, social media profiles, etc. Read more
If your website isn’t ranking high in search results, then you are probably not paying enough attention to SEO. In this article, I will discuss some essential on-page SEO tips on how to properly optimize your page following proven methods for higher ranking. You need to focus on essential on-page factors in order to create a strong semantic connection between on-page relevancy and off-page authority.
First things first, let’s establish the main differentiation between On-page and Off-page SEO. To put it simply, on-page optimization includes virtually all the customization options you can edit yourself, or in other words, everything you have full control of on the site. This includes content, Meta tags and descriptions, site layout and various other technical factors which we will discuss in detail. Read more