The Ultimate Beginner’s Guide to Social Media Marketing

The Ultimate Beginner’s Guide to Social Media Marketing

We all know how to use social media. Some of us use it to connect with friends and family, others use it for marketing purposes. Regardless, it has emerged as a universal medium that both brands and consumers need it.

Social media is a broad channel that goes beyond Facebook and Twitter. LinkedIn is growing in popularity, as well as Instagram, Pinterest, Snapchat, and others. How do we implement these channels into our social media marketing? Read more

Why Your Standard WordPress SEO-Plugin Doesn’t Work Anymore

Why Your Standard WordPress SEO-Plugin Doesn’t Work Anymore

All WordPress users are accustomed to various SEO-plugins like Yoast or All-in-One SEO pack. They offer more or less similar set of functions that allegedly supposed help users with optimizing their pages and blog posts for Google search. In most cases you could see such recommendations for on-page SEO as increasing/lowering keyword density in your text, using your target keyword in H1 and H2 titles, placing the main keyword at the beginning of the H1 title etc.

But are all those manipulations still essential for your page to get higher in Google SERPs? Read more

A Beginner’s Guide to Content Marketing: How to build a Content Marketing Strategy?

A Beginner’s Guide to Content Marketing: How to build a Content Marketing Strategy?

With so many inbound marketing approaches out there to choose among, you may be wondering whether yet another technique is worth mastering. If you’re not doing content marketing already, however, you’re missing on a huge opportunity for online reputation establishment.

What is Content Marketing?

Content marketing is a highly effective advertising approach that can build a relationship with the audience through the provision of high-quality content. It can be produced in all formats and spread via many channels – a website, a blog, social media profiles, etc. Read more

SEO Copywriting for WordPress: 10 Simple Steps for Beginners

SEO Copywriting for WordPress: 10 Simple Steps for Beginners

If you have an online business or handling one, you must have heard enough about ‘SEO‘. And if you did a deeper research on SEO or consulted with SEO experts, I’m pretty sure that you also heard ‘SEO copywriting‘. Both of these terms are among the most discussed topics by the webmasters these days because they are really important.

So in this post, I will discuss what is SEO, what is copywriting, the importance of SEO and copywriting, and 10 simple SEO copywriting steps for beginners. The steps are not any hard and fast rules for success but based on my years of experience as an SEO copywriter. This post will be more helpful if you have a website in WordPress platform however it may be a thorough guide for all types of websites. Read more

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