What is Digital Marketing? A Whole New Generation of Marketing Explained to the Baby Boomers

What is Digital Marketing? A Whole New Generation of Marketing Explained to the Baby Boomers

Thanks to the speed technology now progresses at each year, so many elements of our daily life are changing rapidly. From the way, we shop and order a taxi to how brands market their products. Gone are the days of taking out a decent sized print ad in the local newspaper and waiting for the sales to roll in.

Thanks to the progression of technology, people aren’t just looking at newspapers anymore. They’re checking their phones and laptops, browsing the internet for the latest deals and keeping up with their social media accounts.

Nowadays, marketing is all about creating well-written content and engaging audiences rather than selling to them. This has paved the way for Digital Marketing which is now crucial for brands. Read more

6 Of the Best Email Marketing Services & Solutions for 2018 – Compared

6 Of the Best Email Marketing Services & Solutions for 2018 – Compared

One of the best ways to establish your businesses whether large or small corporations, digital marketing, especially email marketing is the key to a successful website. There are new digital marketing techniques developed lately but nothing has taken over its popularity. Email marketing still rules as the most popular strategy as it is highly reliable and trustworthy method that concentrates on one-to-one communication.

Email marketing is undoubtedly a buzzword timelessly, each of us would want to learn this.  While it is certainly a vague topic to get into, we have done our best to outline the usefulness and importance of integrating Email Marketing Services for your website. So let’s start off with the basics, what exactly is Email Marketing and how will it help you reach and build your audiences?

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10 Best WordPress Email Marketing Plugins for 2018

10 Best WordPress Email Marketing Plugins for 2018

It’s the year of digitalization and everything is now done online or through digital media. When it comes to businesses whether small or on a large scale even the promotions and advertisements are now preferred to be done on the go. That is through the online sources like Emails and updates. But what is the best way to help promote your WordPress business as well as keep your viewers engaged and updated? Well, one of the easiest and cost-effective ways to do so is through Email Marketing.

So what exactly is Email Marketing and how does it help us with promoting our sites? Email Marketing simply means sending out commercial messages or updates of what’s going on your website through emails to one or a group of your users. Sounds easy, doesn’t it? But if you jump to decisions and decide to do it all by yourself and send out thousands of messages to your users daily, it might be a hefty task. That is where Email Marketing plugins come in handy. 

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Aweber Vs MailChimp: Which is the Best Email Marketing Service?

Aweber Vs MailChimp: Which is the Best Email Marketing Service?

If you own a blog or a website of any kind, marketing is one element that you might have come across every now and then. And among others, email marketing is the one topic that has a lot of users questioning and confused. So what is the answer to all of the dilemma? You might have heard of the newsletter and email marketing, but in this article, we have made sure all of your questions are answered as we dwell on the topic of MailChimp vs Aweber!

When it comes to email marketing, there are a lot of questions among the users. Where do you start and what works best? To answer the age-old question, today in our article we compare two most popular and useful email marketing solutions for WordPress, MailChimp, and Aweber. Here we have the full comparison of both MailChimp and Aweber with all of their functionalities as well as their pricing and everything they have provided as a solution to email marketing. Read more

All in One SEO Vs Yoast: Which is the Best SEO Plugin for WordPress?

All in One SEO Vs Yoast: Which is the Best SEO Plugin for WordPress?

SEO is important for just about anyone with a WordPress site. That being said, optimizing a site for SEO can become both confusing and frustrating for those that are just getting started – and for seasoned veterans too!

Thankfully, some really great SEO plugins exist on WordPress, and they help to make every site owner’s job just a little bit easier. There are a variety of plugins that attempt to be the go-to SEO solution for WordPress users, but over time there have been two that have risen to the top. Read more

YouTube Vs Vimeo: Which Video Platform is better? (Compared)

YouTube Vs Vimeo: Which Video Platform is better? (Compared)

When you are uploading or downloading a video, the first thing that comes to our minds is either YouTube or Vimeo simply because these two are the most popular video platforms. Although there are basically a lot of sites that serve similar functions, these two sites are the top choices for us internet users. So today we deal with the age-old question, which one is better? When it comes to Vimeo vs YouTube which site has the benefit of the doubt?

While WordPress is the leading blogging platform, and the most recommended one, it is not designed to stream videos. Thus, the use of other video platforms. Although you can also upload videos to WordPress, it is far easier to just embed videos to your WordPress simply using the URL. For example, our YouTube Channel-ThemeGrill is dedicated to videos that we have embedded on our blog on the related topics. Read more

The Ultimate Beginner’s Guide to Social Media Marketing

The Ultimate Beginner’s Guide to Social Media Marketing

We all know how to use social media. Some of us use it to connect with friends and family, others use it for marketing purposes. Regardless, it has emerged as a universal medium that both brands and consumers need it.

Social media is a broad channel that goes beyond Facebook and Twitter. LinkedIn is growing in popularity, as well as Instagram, Pinterest, Snapchat, and others. How do we implement these channels into our social media marketing? Read more

Why Your Standard WordPress SEO-Plugin Doesn’t Work Anymore

Why Your Standard WordPress SEO-Plugin Doesn’t Work Anymore

All WordPress users are accustomed to various SEO-plugins like Yoast or All-in-One SEO pack. They offer more or less similar set of functions that allegedly supposed help users with optimizing their pages and blog posts for Google search. In most cases you could see such recommendations for on-page SEO as increasing/lowering keyword density in your text, using your target keyword in H1 and H2 titles, placing the main keyword at the beginning of the H1 title etc.

But are all those manipulations still essential for your page to get higher in Google SERPs? Read more

A Beginner’s Guide to Content Marketing: How to build a Content Marketing Strategy?

A Beginner’s Guide to Content Marketing: How to build a Content Marketing Strategy?

With so many inbound marketing approaches out there to choose among, you may be wondering whether yet another technique is worth mastering. If you’re not doing content marketing already, however, you’re missing on a huge opportunity for online reputation establishment.

What is Content Marketing?

Content marketing is a highly effective advertising approach that can build a relationship with the audience through the provision of high-quality content. It can be produced in all formats and spread via many channels – a website, a blog, social media profiles, etc. Read more

SEO Copywriting for WordPress: 10 Simple Steps for Beginners

SEO Copywriting for WordPress: 10 Simple Steps for Beginners

If you have an online business or handling one, you must have heard enough about ‘SEO‘. And if you did a deeper research on SEO or consulted with SEO experts, I’m pretty sure that you also heard ‘SEO copywriting‘. Both of these terms are among the most discussed topics by the webmasters these days because they are really important.

So in this post, I will discuss what is SEO, what is copywriting, the importance of SEO and copywriting, and 10 simple SEO copywriting steps for beginners. The steps are not any hard and fast rules for success but based on my years of experience as an SEO copywriter. This post will be more helpful if you have a website in WordPress platform however it may be a thorough guide for all types of websites. Read more

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