What is Semantic Search and Why Do You Need It?

What is Semantic Search and Why Do You Need It?

In the era of advanced technology pioneered by artificial intelligence and the internet of things, the web has not been left behind. There is a move towards creating a more relevant online experience. The future of SEO is users receiving more relevant results on the search, faster. This will be possible through a concept referred to as the semantic web, or web 3.0.

The semantic web links information and data in a way that is easy to retrieve.

The results served are also becoming much more relevant to the users’ search intent. For your site to be able to create a better online experience for users, it needs to be optimized for search. In this article, we will discover how the semantic web emerged, how it helps meet user intent, why it’s important for your site and how to prepare for semantic search.

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WordPress CDN: How to Boost WP Speed by Integrating a CDN?

WordPress CDN: How to Boost WP Speed by Integrating a CDN?

As the owner of a website powered by WordPress, both you and ultimately your users, want a fast website.

A slow website creates a bad impression of your company, and it has been proven that slow websites actually cost in terms of sales. Faster websites, on the other hand, increase the sales – the faster the website the better the sales.

If you want visitors to have a good their experience on your website, AND generate more sales in general, don’t just think about what the website looks like, but ALSO how fast your WordPress website performs. Read more

5 Best WordPress Shopping Cart Plugins for eCommerce Websites in 2018

5 Best WordPress Shopping Cart Plugins for eCommerce Websites in 2018

Using a user-oriented interface that improves customer experience is always a great idea when one manages an e-commerce based website. Whether it’s an online shop, product preview portal or similar types of websites, there are multiple elements one can use to help customers examine products, consider their prices and buy them. A functional shopping cart is one of these elements.

Well, WordPress being the open-source free CMS platform comes with a plenty of options for building full-fledged eCommerce sites. There are a number of powerful WooCommerce themes that come with almost everything you may need in an online shop/ eCommerce site. However, sometimes you may like to add some extra features or some tiny design tweaks, WordPress plugins come handy. Besides, you can add eCommerce features like ‘shopping cart’ in the multipurpose themes and create online shopping sites. Read more

How to Speed Up WordPress: 15 Actionable Tips to Boost WordPress Performance

How to Speed Up WordPress: 15 Actionable Tips to Boost WordPress Performance

Fast loading website pages improve your user’s experience and help you increase your page views that support your WordPress SEO’s (search engine optimization) process.

Speeding up WordPress is one of the most sought-after techniques in handling websites nowadays. ECommerce is now innovating more and more because buyers tend to choose online shopping due to their lack of time, energy, busy schedules, and mainly because of the convenience it offers. This is the reason why your WordPress powered e-commerce website must be personalized and should have an increased speed in loading to have a better user experience. Read more

How to embed WordPress iFrame: With and without using plugin

How to embed WordPress iFrame: With and without using plugin

Consider the number of times you’ve been on a website but came across content from a completely different website on their webpage. Whether its videos, images or portfolio pages, seeing them on a completely different website raises the question of ‘valid content sharing.’

Furthermore, if you own a WordPress website run my media content, you’ll have to deal with storage issues for your video/audio/image content at some point. Uploading videos, images and such content on your servers fill up space. There’s only so much hosting space available to you before it all runs out.

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Data-Proven Hacks for Optimizing an Ecommerce Website

Data-Proven Hacks for Optimizing an Ecommerce Website

2018 marks the year of personalized, online shopping experience. More and more ecommerce sites have been revolutionizing their approach to selling online. In the US alone, there are now 1.3 million ecommerce sites, a far cry from 2014 when there were only 110,000 ecommerce websites on the net. Businesses are noticing the benefits of having their own ecommerce sites and ecommerce optimization to improve their sales and expose their brand online.

Despite a large number of ecommerce websites online, not all of them can ride the tide along with large competitors such as Amazon or Walmart. In a report from Fundera, they discovered that “20% of small businesses fail in their first year, and 50% of small businesses fail in their fifth year.”

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What is Digital Marketing? A Whole New Generation of Marketing Explained to the Baby Boomers

What is Digital Marketing? A Whole New Generation of Marketing Explained to the Baby Boomers

Thanks to the speed technology now progresses at each year, so many elements of our daily life are changing rapidly. From the way, we shop and order a taxi to how brands market their products. Gone are the days of taking out a decent sized print ad in the local newspaper and waiting for the sales to roll in.

Thanks to the progression of technology, people aren’t just looking at newspapers anymore. They’re checking their phones and laptops, browsing the internet for the latest deals and keeping up with their social media accounts.

Nowadays, marketing is all about creating well-written content and engaging audiences rather than selling to them. This has paved the way for Digital Marketing which is now crucial for brands. Read more

10 Best WordPress Email Marketing Plugins for 2018

10 Best WordPress Email Marketing Plugins for 2018

It’s the year of digitalization and everything is now done online or through digital media. When it comes to businesses whether small or on a large scale even the promotions and advertisements are now preferred to be done on the go. That is through the online sources like Emails and updates. But what is the best way to help promote your WordPress business as well as keep your viewers engaged and updated? Well, one of the easiest and cost-effective ways to do so is through Email Marketing.

So what exactly is Email Marketing and how does it help us with promoting our sites? Email Marketing simply means sending out commercial messages or updates of what’s going on your website through emails to one or a group of your users. Sounds easy, doesn’t it? But if you jump to decisions and decide to do it all by yourself and send out thousands of messages to your users daily, it might be a hefty task. That is where Email Marketing plugins come in handy. 

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Aweber Vs MailChimp: Which is the Best Email Marketing Service?

Aweber Vs MailChimp: Which is the Best Email Marketing Service?

If you own a blog or a website of any kind, marketing is one element that you might have come across every now and then. And among others, email marketing is the one topic that has a lot of users questioning and confused. So what is the answer to all of the dilemma? You might have heard of the newsletter and email marketing, but in this article, we have made sure all of your questions are answered as we dwell on the topic of MailChimp vs Aweber!

When it comes to email marketing, there are a lot of questions among the users. Where do you start and what works best? To answer the age-old question, today in our article we compare two most popular and useful email marketing solutions for WordPress, MailChimp, and Aweber. Here we have the full comparison of both MailChimp and Aweber with all of their functionalities as well as their pricing and everything they have provided as a solution to email marketing. Read more

5 of the Best WordPress Shortcode Plugins! (Free and Premium)

5 of the Best WordPress Shortcode Plugins! (Free and Premium)

If you are a WordPress user then you might have come across situations when you struggle with coding. Whether an expert or a newbie, coding can be a worrisome job for everyone. But with the shortcode API introduction by WordPress 2.5, the task has been much easier. However, we have still seen people struggle with it, so today in our article we dwell on the much talked about topic of Shortcodes. And we won’t stop there because we also have the list of the Best WordPress shortcode plugins that you can install for 2018!

But before we get into the listings and the process of using the WordPress shortcode plugins, let’s get a brief idea of what exactly is a shortcode. Read more

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