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Content is king, but engagement is queen and the lady rules the house.
Imagine you are the chef of a restaurant. What will you put on your menu if you don’t know who your guests are and what their favorite dishes are? Blogging is also similar to running a restaurant. All the delicious blog posts you cook up will go to waste if they don’t relate to your audience preferences.
Every blogger, be it on an enterprise level or an individual level needs to understand their blog audience in the right hand. The benefits are obvious. Better engagement with the audience which leads to repeat visits and perhaps more revenue creation through ad monetization facilities like Google AdSense. Read more
How do you upload an image to WordPress? Do you just drag and drop it to the Media Library and hit the “Insert into post” button without doing any image optimization?
If so, that’s how you quickly lose bandwidth, miss opportunity for better search engine ranking, visitors, and sales.
Images make up nearly two-thirds of a webpage’s total weight, according to a research-based article. Having a lot of unoptimized images is bad for your site’s load time. This can create a domino effect on your key marketing metrics. Read more
An increasing number of web hosting companies offer DDoS protection to protect dedicated servers from the growing threat of distributed denial of service (DDoS) attacks. Having a better understanding of how DDoS attacks work and how DDoS protection plans operate on a technical level will help you make better decisions for your site’s security needs.
Explore this post to find out more about what DDoS attacks are and where they come from. Then, discover the three most common types of DDoS attacks as well as some “red flags” to watch out for that could indicate your site is under attack. Finally, learn how DDoS protection works to thwart these types of attacks and learn if your server has the right level of protection. Read more
If you’re a blogger, already went through tons of tips about proper copywriting. You make sure to stay on top of the latest SEO trends. You definitely try to pick the right theme for your WordPress site. Should we even start with the plugins? You keep trying one after another, with the sole intention to improve the functionality and usability of your blog.
Now, it’s time to talk about yet another aspect of maintaining a WordPress blog: typography.
If you’re looking for a precise definition of typography, it goes something like this: “Typography is the visual art of creating written words.” If we’re talking about a WordPress blog, this definition may be misleading. It’s mostly focused on artistic typography. When you take a look at the most popular blogs, such as TechCrunch for example, you’ll notice there’s nothing artsy about the written words. Read more
In the era of advanced technology pioneered by artificial intelligence and the internet of things, the web has not been left behind. There is a move towards creating a more relevant online experience. The future of SEO is users receiving more relevant results on the search, faster. This will be possible through a concept referred to as the semantic web, or web 3.0.
The semantic web links information and data in a way that is easy to retrieve.
The results served are also becoming much more relevant to the users’ search intent. For your site to be able to create a better online experience for users, it needs to be optimized for search. In this article, we will discover how the semantic web emerged, how it helps meet user intent, why it’s important for your site and how to prepare for semantic search.
As the owner of a website powered by WordPress, both you and ultimately your users, want a fast website.
A slow website creates a bad impression of your company, and it has been proven that slow websites actually cost in terms of sales. Faster websites, on the other hand, increase the sales – the faster the website the better the sales.
If you want visitors to have a good their experience on your website, AND generate more sales in general, don’t just think about what the website looks like, but ALSO how fast your WordPress website performs. Read more
Using a user-oriented interface that improves customer experience is always a great idea when one manages an e-commerce based website. Whether it’s an online shop, product preview portal or similar types of websites, there are multiple elements one can use to help customers examine products, consider their prices and buy them. A functional shopping cart is one of these elements.
Well, WordPress being the open-source free CMS platform comes with a plenty of options for building full-fledged eCommerce sites. There are a number of powerful WooCommerce themes that come with almost everything you may need in an online shop/ eCommerce site. However, sometimes you may like to add some extra features or some tiny design tweaks, WordPress plugins come handy. Besides, you can add eCommerce features like ‘shopping cart’ in the multipurpose themes and create online shopping sites. Read more
Fast loading website pages improve your user’s experience and help you increase your page views that support your WordPress SEO’s (search engine optimization) process.
Speeding up WordPress is one of the most sought-after techniques in handling websites nowadays. ECommerce is now innovating more and more because buyers tend to choose online shopping due to their lack of time, energy, busy schedules, and mainly because of the convenience it offers. This is the reason why your WordPress powered e-commerce website must be personalized and should have an increased speed in loading to have a better user experience. Read more
Consider the number of times you’ve been on a website but came across content from a completely different website on their webpage. Whether its videos, images or portfolio pages, seeing them on a completely different website raises the question of ‘valid content sharing.’
Furthermore, if you own a WordPress website run my media content, you’ll have to deal with storage issues for your video/audio/image content at some point. Uploading videos, images and such content on your servers fill up space. There’s only so much hosting space available to you before it all runs out.
2018 marks the year of personalized, online shopping experience. More and more ecommerce sites have been revolutionizing their approach to selling online. In the US alone, there are now 1.3 million ecommerce sites, a far cry from 2014 when there were only 110,000 ecommerce websites on the net. Businesses are noticing the benefits of having their own ecommerce sites and ecommerce optimization to improve their sales and expose their brand online.
Despite a large number of ecommerce websites online, not all of them can ride the tide along with large competitors such as Amazon or Walmart. In a report from Fundera, they discovered that “20% of small businesses fail in their first year, and 50% of small businesses fail in their fifth year.”