What is Digital Marketing? A Whole New Generation of Marketing Explained to the Baby Boomers

What is Digital Marketing? A Whole New Generation of Marketing Explained to the Baby Boomers

Thanks to the speed technology now progresses at each year, so many elements of our daily life are changing rapidly. From the way, we shop and order a taxi to how brands market their products. Gone are the days of taking out a decent sized print ad in the local newspaper and waiting for the sales to roll in.

Thanks to the progression of technology, people aren’t just looking at newspapers anymore. They’re checking their phones and laptops, browsing the internet for the latest deals and keeping up with their social media accounts.

Nowadays, marketing is all about creating well-written content and engaging audiences rather than selling to them. This has paved the way for Digital Marketing which is now crucial for brands. Read more

10 Best WordPress Email Marketing Plugins for 2018

10 Best WordPress Email Marketing Plugins for 2018

It’s the year of digitalization and everything is now done online or through digital media. When it comes to businesses whether small or on a large scale even the promotions and advertisements are now preferred to be done on the go. That is through the online sources like Emails and updates. But what is the best way to help promote your WordPress business as well as keep your viewers engaged and updated? Well, one of the easiest and cost-effective ways to do so is through Email Marketing.

So what exactly is Email Marketing and how does it help us with promoting our sites? Email Marketing simply means sending out commercial messages or updates of what’s going on your website through emails to one or a group of your users. Sounds easy, doesn’t it? But if you jump to decisions and decide to do it all by yourself and send out thousands of messages to your users daily, it might be a hefty task. That is where Email Marketing plugins come in handy. 

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Aweber Vs MailChimp: Which is the Best Email Marketing Service?

Aweber Vs MailChimp: Which is the Best Email Marketing Service?

If you own a blog or a website of any kind, marketing is one element that you might have come across every now and then. And among others, email marketing is the one topic that has a lot of users questioning and confused. So what is the answer to all of the dilemma? You might have heard of the newsletter and email marketing, but in this article, we have made sure all of your questions are answered as we dwell on the topic of MailChimp vs Aweber!

When it comes to email marketing, there are a lot of questions among the users. Where do you start and what works best? To answer the age-old question, today in our article we compare two most popular and useful email marketing solutions for WordPress, MailChimp, and Aweber. Here we have the full comparison of both MailChimp and Aweber with all of their functionalities as well as their pricing and everything they have provided as a solution to email marketing. Read more

5 of the Best WordPress Shortcode Plugins! (Free and Premium)

5 of the Best WordPress Shortcode Plugins! (Free and Premium)

If you are a WordPress user then you might have come across situations when you struggle with coding. Whether an expert or a newbie, coding can be a worrisome job for everyone. But with the shortcode API introduction by WordPress 2.5, the task has been much easier. However, we have still seen people struggle with it, so today in our article we dwell on the much talked about topic of Shortcodes. And we won’t stop there because we also have the list of the Best WordPress shortcode plugins that you can install for 2018!

But before we get into the listings and the process of using the WordPress shortcode plugins, let’s get a brief idea of what exactly is a shortcode. Read more

Beginner’s Guide to WordPress User Roles & Permissions: How to Control Them?

Beginner’s Guide to WordPress User Roles & Permissions: How to Control Them?

WordPress is the most popular CMS (Content Management System) and it comes with high-scalable, and user-friendly tools and functionalities which allows users to create professional WordPress websites from scratch with just one click.

Unlike other CMS platforms, WordPress gives users full self-control on their websites and they can develop a stunning website without any restriction. There are many popular websites like New York Times, CNN, and TechCrunch etc. which are using WordPress. Most of them are tech and news sites where hundreds of thousands of writers apply there to be a contributor. It is not easy to maintain and add capabilities individually. If you are running a multi-author blog or a news portal site, then you should know the basics of WordPress user roles, how to add capabilities and how to control them. Read more

How to Use Facebook Debugger to Fix the Issue of Open Graph Meta Tags?

How to Use Facebook Debugger to Fix the Issue of Open Graph Meta Tags?

When it comes to WordPress, it is the leading platform that users tend to choose whether you own a company website, online portfolio or even your very own personal or travel and food blog. And social sharing is one of the most integral parts of it all. Often times we have combined our social feeds on our sites to increase user participation on both ends whether it is our Instagram or even Facebook.

But we have often seen users having a complication and struggling with sharing Facebook posts and getting the wrong image displayed. Sometimes when we share a feed, it automatically tends to show the thumbnail that is different from what we chose. And sometimes it shows an entirely different featured picture instead while displaying the post. Well, for our users, we dwell on the topic and everything that might have caused the problem as well as the solution!

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How to Migrate a WordPress Site With Zero Down Time

How to Migrate a WordPress Site With Zero Down Time

When your website traffic increases, some common problems might surface. For example, the website may load slowly or the traffic may overload the server thus crashing the website. If you are facing such issues with your hosting server, you may want to migrate your website to a better hosting server. In this article, we will see how to migrate your website with zero downtime.

In this guide, we are looking at making the website migration process as simple as possible. This is not a tech-heavy guide, but there will be tech terms involved. You can also take help of your hosting provider’s support team. Read more

8 Of the Best WordPress Photo Gallery Plugins for 2018

8 Of the Best WordPress Photo Gallery Plugins for 2018

WordPress is a great platform for you if you are looking to create and maintain a great online site. Whether you wish to share your works, or you want to establish an online entrepreneurship, or start your very own blog, or even create a wonderful portfolio WordPress is a great start!

And if you are looking into creating photo galleries on your WordPress site, then it is no more a hefty task reserved for WordPress experts and designers. Because you can now find WordPress plugins that serve the purpose! Tired of scrolling through all the plugin lists finding the perfect WordPress Photo Gallery plugin? Well, we have solved the problem for you with our list of Best WordPress Gallery Plugins hand-picked just for you! Feel free to go through the list and find the one that works perfectly for you!

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5 Best Free & Premium WordPress RSS Feed Plugins for 2018

5 Best Free & Premium WordPress RSS Feed Plugins for 2018

When it comes to WordPress, a lot of element is a part that we as a beginner find hard to understand. But fortunately, WordPress has adapted to us and made many of its aspects beginner-friendly. One of such elements is RSS Feed or Really Simple Syndication or Rich Site Summary. The simpler term for this is simply WordPress RSS feed or Newsfeed.

While this is not a new topic of discussion, it is still the topic of confusion when it comes to the process of using the RSS Feed. Some of us still do not know what exactly are RSS Feed and how to use them. But thanks to the WordPress RSS Feed plugins made available, it is simply not a hard work now.  Read more

6 Of the Best WordPress Instagram Widget Plugins For 2018

6 Of the Best WordPress Instagram Widget Plugins For 2018

For the ease of access and utility, WordPress has provided us users with unlimited possibilities, as well as functionalities. So when it came to our generation of heavily Social Media influenced users, WordPress certainly left no stones unturned.

It’s 2018 and there are hundreds of social sharing sites that we can join anytime to socialize with others. Whether you wish to share your personal moments, your works or even brand your companies, Social sharing apps are the main elements throughout the whole process. Thus, there are many reasons why you would wish to add the social icons to your site. Read more

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